Visa Black Card recently released their newest national TV ad campaign featuring a female “James Bond” type character and the finest in luxury props.
This commercial is set to AC/DC’s “Back in Black” with the South of France and California as the backdrop and model Donna Feldman as the star.
The advertisement includes the heroine in black putting on her black Ray-Ban aviator sunglasses, driving a Ducati Monster 1100 motorcycle, and being lifted to her Pershing 88 Yacht via a black MD 500 helicopter.
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Automobile on 9th October 2008 |
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This week Ducati North America launched a limited edition Ducati Hypermotard with luxury retailer Neiman Marcus. The limited production motorcycle is featured in the Neiman Marcus Fall Men’s Book and can be ordered through the Neiman Marcus website.
It features a Termignoni full exhaust system with performance ECU, Ducati Performance race seat, a specially designed “Tricolore“ color and graphics package and an array of carbon fiber accessories – all conceived and executed by Advanced Motorsports, one of the premier Ducati dealerships in North America. Production is limited and each unit carries an individually numbered plaque signifying its exclusivity.
Each Limited Edition Neiman Marcus Ducati Hypermotard begins its life as a Hypermotard 1100 in Ducati’s Bologna, Italy factory and is then hand crafted in the US by one of the foremost authorities on Ducati performance. These special bikes are built to order and will be delivered to the Ducati dealership of your choice.
It’s priced at $17,995. But can the additions and the supposed exclusivity brought by the limited numbers justify the $6,000 premium? Neiman Marcus is hardly an aspirational brand these days, and with only a few accessories added to stock bikes, these are unlikely to become collector’s items…
Many mobile companies collaborate with various other companies to come up with a brand new luxury product. Here is yet another one.
After the Motorola RAZR V9 Ferrari Luxury Edition, we have Sony Ericsson collaborating with Ducati, the Italian company that makes awesome bikes that make girls drool : ) .
It is the same old Sony Ericsson Z770 but with Ducati branded covers, themes, screensavers, videos and its own HBH DS-220 based Ducati Bluetooth headset.
