Italian fashion brand Armani announced that it is now accepting bookings for its first hotel, which opens March 18 in Dubai.

The luxe label has chosen the just-opened Burj Khalifa (formerly Burj Dubai) — the world’s largest tower — to host its first venture into hospitality.

More hotels are planned for Milan, New York, Tokyo, Shanghai and London, although no dates have been specified at this point.

This was filmed in Dubai over 5 days and nights by Philip Bloom. Beautiful!

London’s Mirror reports that the ruler of Dubai offered Victoria Beckham $40 million to help design a luxury hotel.

Sheik Mohammed bin Rashid al-Maktoum personally wrote Beckham an email explaining his offer, the story says.

He reportedly asked her to put her name on the hotel and consult on the choice of room design and furnishings.

Italian fashion brand Armani has announced the opening of its first hotel in Dubai for March 18.

The luxe label has chosen the just opened Burj Khalifa (formerly Burj Dubai), the world’s largest tower,  to host its first venture into hospitality.

More hotels are planned for Milan, New York, Tokyo, Shanghai and London, although no dates have been specified at this point.

The financially troubled Gulf emirate of Dubai on Monday opened the world’s tallest building, a glistening concrete, glass and steel pinnacle rising 828 metres (2,717 feet) out of the desert sands.

Blazing fireworks rippled up and down the massive structure after it was officially opened by Dubai ruler Sheikh Mohammad bin Rashed al-Maktoum.

He renamed the building, previously known as Burj Dubai, Burj Khalifa in honour of United Arab Emirates President Sheikh Khalifa bin Zayed al-Nahayan.

Once-bustling Dubai will open the world’s tallest skyscraper on Monday, boasting new limits in design and construction, hopeful of polishing an image tarnished by the debt woes afflicting the Gulf emirate.

Emaar, the giant property firm which developed the needle-shaped concrete, steel and glass structure, has declined to reveal Burj Dubai’s exact height.

Apparently wanting to maintain the suspense, the company will say only that the tower exceeds 800 metres (2,640 feet), putting it far higher than Taiwan’s Taipei 101 tower (508 metres).