The United Kingdom is aiming to attract an altogether different class of visitor with the launch of a new marketing campaign with Dubai-based airline Emirates.
A new marketing campaign dubbed “Britain. A tradition of Luxury” is unashamedly targeting wealthy individuals — those with over $1 million in disposable funds — to persuade them that Britain is worth visiting.
The campaign, which launched February 25, is being launched in China, India, Singapore and the United Arab Emirates, which includes Dubai and Abu Dhabi. Continue reading →
A cluster of 300 artificial islands off Dubai‘s coast in the shape of a global map is stable, its developer Nakheel insists, despite a court claim alleging that “The World” was neglected and eroding away.
“There is no issue with the stability of The World islands that are approximately 70 percent sold and handed over,” a Nakheel spokesman said.
“The island purchasers (have) the responsibility to proceed with their developments in due course,” he added. Continue reading →
Occupying the 122rd floor of Dubai’s enormous Burj Khalifa tower, At.mosphere is the latest record-breaker from the Emirate, which doesn’t seem to have lost any of its confidence following last year’s economic collapse.
Guests can dine on fresh products, while admiring a view more akin to that from an airplane window than a restaurant, some 442 meters from the ground. Continue reading →
The final Louis Vuitton Trophy event is scheduled to start in Dubai on 12 November, featuring six of the top international sailing teams in the world.
The Louis Vuitton Trophy is a two-week sailing event and will take place at the Mina Seyahi, the home of Dubai International Marine Club (DIMC).
The boats used will be identical ACC yachts, the same sort as was used in the Americas Cup between 1992 right up to 2007, with the aim of ensuring that any team advantages fall within the realms of personal skill and sailing expertise. Continue reading →
The Dubai budget carrier is the launch customer for a new type of in-flight entertainment system from US company Lumexis, dubbed “fiber to the screen.”
The premise of the system is that it uses fiber optics to take information to the seatback displays instead of copper wires, in much the same way that many home cable connections have superseded traditional copper telephone lines. Continue reading →
Abu Dhabi is set to challenge Dubai for dominance of the region’s fast-growing cruise market, announcing October 25 that MSC will become the first cruise line to call the emirate home.
MSC Lirica, a 59,000-ton, 2,199-guest liner, will be the first ship ever to use Abu Dhabi as a home port, beginning October 2011.
It will sail 19 seven-night cruises from Abu Dhabi’s Mina Zayed Port, traveling round the Arabian Gulf peninsula to Muscat, before turning round en route for the UAE’s eastern emirate of Fujairah on the Indian Ocean. Continue reading →
Dubai’s duty free shops remain the busiest duty free outlets in the world, according to figures released this week by the Dubai Duty Free and Generation Research.
Consumers spent a staggering $1.14 billion at Dubai’s duty free outlets in 200, over 5 percent of money spent at airports around the world.
Dubai’s sales put it ahead of London Heathrow and Seoul Incheon, the world’s second and third largest duty free markets respectively, which both suffered a fall in demand between 2008 and 2009. Continue reading →
Dubai hotel group Jumeirah is to launch a “contemporary lifestyle” brand globally later this year, the company announced April 28.
The new brand, to be named VENU Hotels, will be launched later in 2010, with Jumeirah saying that it is in “advanced stages of negotiations” with developers about properties in the Middle East, Northern Africa, Europe and Asia-Pacific.
VENU hotels will be five-star hotels with strong local roots, says Jumeirah, designed for “for those who seek a sophisticated immersion in the destination.” Continue reading →
With suites costing up to 11,000 dollars for one night, Italian designer Giorgio Armani on Tuesday opened his first signature hotel in the world’s tallest tower in the Gulf emirate of Dubai.
“Yesterday I saw this hotel come to life and I felt very emotional. It was marvellous to see this come to life,” Armani, wearing a black T-shirt and beige trousers, told reporters at a news conference in the hotel in the Burj Khalifa.
He said his reaction when he was asked to design the hotel was one of surprise.
“Are you really sure you want me?” he said he asked Mohammed Alabbar, the chairman of Dubai’s giant property developer, Emaar.
After weeks of postponement — most recently caused by Europe’s volcanic ash cloud — Armani’s press office has finally confirmed the opening of the fashion label’s first hotel for April 27.
The first of several international hotels and resorts to follow, the Dubai location will host eight restaurants, shopping facilities (accessories and chocolates from the brand’s own Dolci range), an Armani/Fiori florist, and Armani’s first hotel spa.
Occupying 25,000 square meters in total — shared over floors one to eight, 38, and 39 of the new Burj Khalifa tower — the hotel boasts 160 rooms in eight different categories, with the cheapest ones currently priced from around â‚¬560. Continue reading →