Titled “An Aura of Mystery,” the Parisian luxury house has unveiled its latest advertising campaign.
With confrontational stares and powerful, self-possessed poses, this season’s Dior woman is dressed in Raf Simons’s thoroughly modern reimagining of the first half of the 20th century. Photographed by fellow Belgian Willy Vanderperre, the domestic setting also comes with an Art Nouveau twist.
Daria Strokous, Mariacarla Boscono, Elise Crombez and Iselin Steiro model the clothes, which seem to pick their way through the fashion archives.
The pieces in the shoot include 1920s-style straight dresses, the classic 1947 Dior ‘Bar jacket’ and a reworked version of the Arizona coat, created by the couturier back in 1948.
As part of the LVMH ‘Journées Particulières,’ Dior opened up the brand’s salons at 30 Avenue Montaigne in Paris to show off the historic artisan techniques that go into their products. This short film explores some of the action in the haute couture, shoemaking and leatherworking ateliers.
Robert Pattinson has been named as the latest face of Dior Homme fragrance. The 27-year-old British actor will star in a new campaign for the brand set to hit magazines and TVs soon.
“Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan),” said Dior in a statement picked up by the Telegraph today.
The fashion house shared the photo (seen above) via Twitter, saying it was “delighted” to be working with the “Twilight” star.
The rumors of the collaboration first emerged last year, with sources close to the star reporting that he had signed a $12 million contract to replace fellow actor Jude Law as the face of the fragrance.
For the next two weeks Dior is collaborating with nail expert Sophie Harris Greenslade (of The Illustrated Nail) on exclusive new nail designs at the Harrods department store in London.
As part of the ongoing Dior at Harrods event, Dior is offering clients the chance to pimp their nails with four new designs by The Illustrated Nail, inspired by Raf Simons’ first Spring-collection for the house.
Trained as an illustrator, Harris Greenslade is becoming one of the big names to watch in nail art design, with her quirky creations and precise skills with a paint brush, and Dior is calling her work “little mini pieces of art on each fingernail.”
The designs take their cue from Raf Simons’s abstract florals, vibrant color-blocking and shimmering organza effects. Appointments with Sophie Harris Greenslade can be booked every Friday, Saturday and Sunday at Dior at Harrods until the end of the event, and the price is redeemed against the purchase of two Dior beauty products.
Dior has created two new exclusive Vernis nail polishes for the occasion: a soft pink ‘Diorling’ tone (the name echoes the brand’s 1963 perfume) and a deep grey metallic ‘Windsor’ color. Both sell for £18.00 (€21) each, exclusively at Harrods.
Famed French luxury brand Christian Dior is set to re-stage its Spring 2013 haute couture show for buyers and press in Shanghai, China on March 30.
For the first time since Belgian designer Raf Simons took over as creative director, the brand will be returning to mainland China and the country’s couture customers will be hurriedly booking appointments in the days following the show to place their orders.
The move isn’t a particular suprise: back in January Christian Dior CEO Sidney Toledano noted that China was the “big market of tomorrow” as the brand looks to expand its haute couture client base.
Actress Marion Cotillard returns to modelling for the House of Dior’s Pre-Fall 2013 Lady Dior handbag campaign. The French actress poses for Jean-Baptiste Mondino in looks from the fashion house’s pre-fall 2013 collection designed by Creative Director Raf Simons.
From March 16 to April 14 the celebrated Knightsbridge store Harrods, will be tranformed as part of a month-long feast of Christian Dior mixing “French Savior Fair and British charm”.
The store windows will be transformed into classic Dior grey and white. Traditional bright-red post boxes and telephone cabins take center stage, and Dior’s creative director, Raf Simons has also designed costumes for the shop’s Beefeaters.
‘The Stars in Dior’ exhibition will show off the real dresses worn by Hollywood starlets including Emma Watson, and Oscar winning actresses Jennifer Lawrence and Marion Cotillard.
The fourth floor at Harrods will host the “ultimate Dior experience”, which opens a reconstruction of the facade of the Dior flagship at 30 Avenue Montaigne in Paris. Visitors are then able to explore displays and exhibits featuring some of the brand’s most famous handbags, accessories and fragrances.
“Like the house of Dior, Harrods is reputed for astounding and satisfying its elegant women all over the world,” Sidney Toledano, Christian Dior’s President and CEO, told Vogue UK. “The inspired collaboration with Harrods not only draws attention to Monsieur Dior’s relationship with the fabled department store but also affirms the house of Dior’s continued high standards via creation and discernment,” he added.
Luxury French fashion house Dior has unveiled the shots and the making-of of its Miss Dior Spring 2013 Campaign with Jennifer Lawrence.
In the campaign by Willy Vanderperre, she appears dressed in refined outfits posing against a white background. In some shots, she has netting over her face.
Lawrence is very much in-demand at the moment. The lead actress of “The Hunger Games” franchise was awarded the Golden Globe for Best Actress in a Musical or Comedy as well as the Best Actress Oscar for “Silver Linings Playbook.”
On Friday, February 22, Dior unveiled a new ad campaign for Miss Dior directed by Sofia Coppola. The film shows actress Natalie Portman looking refined and radiant.
After sharing two teasers for its campaign, the luxury fashion house finally revealed the film directed by Sofia Coppola. As usual, Natalie Portman looks elegant in her role as a fresh and radiant Miss Dior.
In various shots, the American actress, who is wearing a Dior Couture dress by Raf Simons, is carried away by love, in keeping with the theme for the new campaign.
Christian Dior opened its first Australasian flagship boutique in Sydney last week, reflecting continued demand for luxury fashion despite the tough economic climate.
The new store is designed to replicate Dior’s renowned boutique on Paris’s Avenue Montaigne. It is located in the former Louis Vuitton store on the corner of King and Castlereagh streets.
Designed in the style of a grand Parisian apartment, with a dozen distinct rooms, the store spans four storeys and features women’s ready to wear, menswear, timepieces, accessories and fine jewellery.
In recent months, Chanel, Gucci, LV, Prada, Miu Miu, Salvatore Ferragamo and Bottega Veneta have either set up for the first time in Australia, opened in more locations, or rejuvenated existing stores.
Australia has become a target for luxury brands lured by a high Australian dollar, a healthy economy compared with Europe, and proximity to the emerging Asian market.
Dior unveiled this week the fifth episode of its web-documentary about the Lady Dior handbag collection starring French screen star Marion Cotillard. In this last episode, the French actress is seen coming up with her own handbag design. Continue reading →