Dior in order to reach out to new, younger consumers as well as to help older generations reminisce is offering a twist on their next Eau Sauvage campaign.
They have decided to take the unusual step of using a celebrity’s face, French actor Alain Delon’s, but as that person appeared when much younger.
Delon will appear as photographed by Jean-François Périer in 1966 in Saint Tropez when he was 31, the year of the creation of Eau Sauvage by Dior.
There are only 500 pieces of these Dior Homme sunglasses limited edition. Blow, this is the name of the new line, are really unusual but great.
Available from April 2009, Dior Blow feature a stunning geometric structure in black, white or in three fluorescent colors with fabulous metallic effects.
Karl Lagerfeld has been fraternising with the enemy and proves that he is just as good as a photographer as he is a designer with this new Dior Homme by Kris Van Assche Spring Summer 2009 ad campaign that he lensed.
The campaign features Brazilian model Marlon Teixeira.
Lagerfeld is an outspoken fan of the label – he credits losing 42kg in weight to his desire to wear it. “I suddenly wanted to dress differently, to wear clothes designed by Hedi Slimane,” he said at the time in 2007.
The brilliant Sofia Coppola has directed a dreamy and infectiously happy new commercial for Christian Dior’s Miss Dior Chérie fragrance.
It features model Maryna Linchuk eating a pastry, riding a bike, spraying on the perfume and kissing a guy. Then she gets lifted up into the sky by a bunch of balloons. And all to the tune of “Moi Je Joue” by Brigitte Bardot.
A few weeks ago we showed you Christian Dior’s latest advertisement for their Lady Dior handbags. The dramatic photographs star Academy Award winning French actress Marion Cotillard, the iconic Eiffel Tower, and of course, that chic patent Lady Dior purse.
Now the fashion house has released this short film which takes you behind the scenes of this stunning shoot. You will see how photographer Peter Lindbergh creates his breathtaking images, and just how beautiful Marion looks even before the make-up team weaves their magic.
The Paris commercial is the first in a series of four new Lady Dior advertisements. Each will be set in a different international location. Via zimbio