Flame on! This jewelry watch from Vacheron Constantin features the newest officially recognized diamond shape, the “flame cut.”

The shape, that looks like a small flame, is emphasized in the dial as well as the use of 200 flame cut diamonds all over the watch, 20 on the case, 60 in the dial, and 120 used on the bracelet.

The case dressed in white gold and embracing a diamond-set dial, echoes the flame shape of the gems.

A shop in Thailand replaced the sand in an hourglass with diamonds, 10,000 carats of them.

Before you go booking you ticket to Thailand, we should mention that the price tag on the world’s most expensive hourglass is a messy $6,400,000.

If you drop and break that one, plenty of people will help you clean up ^_^

A Baton Rouge, LA woman visiting Arkansas’ Crater of Diamonds State Park in Murfreesboro found an apparently flawless 2.09-carat white diamond the size of a tooth.

Rhonda Bankston reportedly says she found out about the park’s surface diamond prospecting on a show about finding cash and treasure. She was into her second day of prospecting by surface searching over a newly plowed field with friends when she spotted the gem.

The park is located on the eroded surface of the world’s eighth largest diamond-bearing deposit and visitors pay a fee to surface search there.

Continental Mobiles has unveiled the world’s first iPhone set in VS1 quality diamonds and emeralds, which is a fascinating stone that possesses a pure verdant green hue !

Blending seamlessly with the 3G iPhone’s sleek curves, the handcrafted case emanates a sensual allure that is almost impossible to resist.

The 8GB and the 16GB version of the emerald and diamond studded iPhone retail for £2999 ($4,400) and £3099 ($4,600) respectively.

Louis Vuitton have launched two new patented diamond cuts based on their iconic monogram flowers – a rounded-cut flower diamond, and a pointed-cut flower diamond.

The cuts which are patented took over three years to develop. The LV diamonds have between 61 and 77 facets, and are set into various pieces of jewelry, including a necklace with 108 carats of diamonds retailing at $4 million.

Brooches, rings and necklaces featuring the monogram cut diamonds will also be available. The collection has been named “Les Ardentes”, which translate as “the blazing.”

A diamond-studded Bentley continental car key from Alexander Amosu is just what you need to drive others crazy. The key is handset with 101 Diamonds on the Bentley famous wings with a total of 1.09 carats using Colour F, VS1 and “only” cost £5,000 (approximately $7,900).

The keys makes an excellent gift for anyone who owns a Bentley car or anyone thinking of buying one as a gift for Christmas. Amosu has already created other luxury cars keys including Lamborghini, Mercedes and Ferrari!