Christie’s on Wednesday sold an extremely rare, 17th century fancy deep grayish-blue diamond for $24.3 million, a world record price for any diamond or jewelry sold at auction in London.

The 35.56-ct. Wittelsbach diamond was once owned by King Philip IV of Spain, who purchased for his daughter, Margarita Teresa, for her engagement to Leopold I of Austria in 1664. It was mined in India and owned by the same private collector since 1964.

The price for Wittelsbach topped the previous record of $16.5 million for a 100ct diamond in 1995 in Geneva.

With its latest collection, De Beers taps into the myth of a diamond-studded valley ringed by flames.
Enter the Valley of Diamonds collection, a 13-piece lineup of rings, necklaces and a single pair of earrings inspired by an ancient myth of the same name.

The origins of the tale vary—the Chinese, Indians and Persians all had their versions, some dating as far back as the eighth century—but the premise is invariably the same: an impossible-to-reach valley richly covered in diamonds.

And the obstacles for the protagonists are always plentiful. As if menacing surrounding mountains aren’t enough, the area is also ringed with walls of fire and inhabited by dangerous snakes whose gaze can strike a man dead, natch.

Police are hunting for thieves behind the biggest jewellery heist ever in France when they made off with diamonds and other valuables worth up to €80 million (102 million dollars) from a luxury boutique in Paris.

The three armed robbers burst into the Harry Winston jewellers on the exclusive Avenue Montaigne in the centre of the French capital yesterday. They made off with almost all the valuables in the shop.

The value of the diamonds and other precious stones and metals taken was first placed at €50 million by French police, before being revised to €80 million.

Goldstriker has introduced three new precious stone-bezeled iPhone 3Gs.

Available in black and white diamonds, ruby and white diamond, or white diamonds, each is a 16GB model and fully unlocked.

The three new models are available now and sell for £3,595 ($5,350), £3,095 ($4,600), and £4,095 ($6,100), respectively.

While most of the automotive companies are focused on the crisis the auto industry is facing today, Amosu Luxury is into something new for those who really love luxury at its best no matter what.

This luxury customization company, known for customizing such items as cellular phones, cameras, and phone and ipod cases and incorporating them with diamonds and gold, has shifted its focus to doing such customization to the Lamborghini key fob.

Amosu decorated it with 183 little diamonds for a total of 2.02 carats, focused on detailing the Lamborghini logo. The diamond-studded key is priced at £7,000 (approximately $10,500). Just play with it in your hands and see how every body begins to see green !

Other than Lamborghini, Amosu Luxury has also produced similar items for Mercedes Benz, Ferrari and Bentley.

A Baton Rouge, LA woman visiting Arkansas’ Crater of Diamonds State Park in Murfreesboro found an apparently flawless 2.09-carat white diamond the size of a tooth.

Rhonda Bankston reportedly says she found out about the park’s surface diamond prospecting on a show about finding cash and treasure. She was into her second day of prospecting by surface searching over a newly plowed field with friends when she spotted the gem.

The park is located on the eroded surface of the world’s eighth largest diamond-bearing deposit and visitors pay a fee to surface search there.