Dolce & Gabbana have launched Rose The One, a new rose-centered flanker to 2006’s Dolce & Gabbana The One fragrance for women, based around the idea of a rose perfume.

The image of the perfume will be embodied by Scarlett Johansson, who was made to look like a total strawberry blonde to go with the fragrance and the strawberries she is eating in the commercial.

Scarlett Johansson is the sexy protagonist of the new Dolce & Gabbana line of cosmetics’ advertising.

The Italian designers have chosen Scarlett Johansson for a series of sexy Marilyn Monroe-inspired photographs by Sølve Sundsbø.

“Scarlett is sure of herself. She’s a beautiful girl, but she’s really easygoing. She is very Dolce & Gabbana. We see makeup as another thing for women, like a dress.”