Mercedes-Benz has finally unveiled its next-gen electric vehicle, the SLS AMG E-Cell, which is on display at the 2011 Detroit Auto Show.

The Mercedes-Benz SLS AMG E-CELL is part of Mercedes-AMG’s “AMG Performance 2015” strategy that aims to continually reduce fuel consumption and emissions.

Power for the E-Cell will be provided by four electric motors – all located at the rear of the vehicle – that are capable of revving to 12,000 rpm.

Porsche has given the strongest hint yet that it intends to pursue hybrid technology with the unveiling of a new concept at the North American International Auto Show.

The company, which is making a high-profile return to the Detroit show after a four year hiatus, launched the 918 RSR January 10, a motorsports version of the 918 Spyder hybrid concept car first shown in Geneva last year.

It features a V8 engine which contributes 563 hp, backed by an electric motor on each front wheel which add 150 kW of power to take the 918 RSR’s total up to 767 hp.

Images of MINI’s Paceman concept, due to be unveiled at the Detroit motor show in January, have emerged for the first time.

The Paceman is the first Sports Activity Coupé in the premium small segment of the market.

The Paceman has been designed to combine the classic MINI concept with the defining features of the MINI Countryman and the style of a coupe.

German automaker Audi has taken the wraps off its new A6 sedan ahead of its planned debut at the Detroit North American International Auto Show (NAIAS).

The A6 is set to be the second Audi model equipped with hybrid technology, which Audi said will combine the power of a V6 engine with the fuel efficiency of a smaller four cylinder unit.

Drivers will be able to reach 100 km/h on electric power, although the all-electric operation will only manage three kilometres at a constant speed of 60 km/h.

A buggy-styled Mini with an open top and removable doors made its debut at the Detroit motor show yesterday.

The four-wheel drive model has no conventional roof, and its doors can be taken out entirely to remove any elements that might limit the intensity of drivers’ contact with the outside world.

Audi delivered a promotion video of his new powerful Audi R8 V10 that was showed to the public at the Detroit Motor Show in January.

Fans can see flashes of this stunning model and hear that fabulous engine in this video clip that runs for about a minute and half.

The all-wheel-drive Audi R8 V10 features a 5.2-liter FSI engine, the same found in the Lamborghini Gallardo, that gives it 386kW (525hp) and 530Nm of torque.