London department store Selfridges in London has unveiled their luxurious new Christmas offerings which will go on sale starting next month.

The limited edition bear, which will be part of the store’s first ever toy collection, is thought to be the most expensive in the UK.

This £43,000 ($85,000) teddy has eyes made of emerald and diamonds, a nose of solid 24-carat gold and the bear’s fur is entwined with Gold Leaf.