On March 23rd, online jewelry retailer Bidz.com will auction off a gold and diamond tiara designed by the late Gianni Versace to benefit the Aid for AIDS charity, with an opening bid of $699,000 US Dollars.

The one-of-a-kind tiara, which contains over 1,200 diamonds and is worth an estimated $3 million, has been worn by celebrities including Madonna, Amber Valletta and Donatella Versace.

The Versace Tiara, also known as the Tiara, won the prestigious De Beers Diamonds International Award in 1995.

The Aurora Diamante is the most expensive writing instrument till date. The pen features over 30 carats of  De Beers diamonds, and is available in solid platinum or white gold versions.

It has a two-tone, rhodium-treated, 18KT solid gold nib and is personalized with a coat of arms, signature or portrait.

Aurora Pens says it is the only over 30 carat pen in the world. Apparently, only a single piece will be available for sale per year for around one million euros ($1.3 million).

DeBeers creates another legend to enhance the mystique of its diamonds, this one featuring benevolent spirits who lived in the stars—until the most mischevious of them played a prank that brought them all crashing to earth as diamonds.

The Amulets Collection draws its inspiration directly from De Beers’ native Africa. It highlights each spirit, from Gugu-Juju, spirit of the dance and the prankster mentioned previously, to Nema-Gala, the spirit of laughter.

A wide range of pendants are available each representing different purposes and are available from De Beers stores worldwide. Prices start from $6,000 – Via finejewelrynews.

With its latest collection, De Beers taps into the myth of a diamond-studded valley ringed by flames.
Enter the Valley of Diamonds collection, a 13-piece lineup of rings, necklaces and a single pair of earrings inspired by an ancient myth of the same name.

The origins of the tale vary—the Chinese, Indians and Persians all had their versions, some dating as far back as the eighth century—but the premise is invariably the same: an impossible-to-reach valley richly covered in diamonds.

And the obstacles for the protagonists are always plentiful. As if menacing surrounding mountains aren’t enough, the area is also ringed with walls of fire and inhabited by dangerous snakes whose gaze can strike a man dead, natch.