Scarlett Johansson is the sexy protagonist of the new Dolce & Gabbana line of cosmetics’ advertising.

The Italian designers have chosen Scarlett Johansson for a series of sexy Marilyn Monroe-inspired photographs by Sølve Sundsbø.

“Scarlett is sure of herself. She’s a beautiful girl, but she’s really easygoing. She is very Dolce & Gabbana. We see makeup as another thing for women, like a dress.”

Donatella Versace presents the ultimate luxury in gorgeous package: small leather suitcase coloured white with golden details. Gianni Versace Couture is the first fragrance which is ideal for the high class. It was created in cooperation with Euroitalia Company from Milan and its aim is to return the brand Versace on the top of luxury sector, beauty department in Italy.

“Versace has reestablished itself as a modern luxury brand,” Donatella said. “The Gianni Versace Couture fragrance project will reestablish Versace at the top of the beauty luxury sector.”

The 3.4-oz. bottle of scent is sheathed in the same leather as the train case. Both the sheath and the box bear metal plates engraved with “Gianni Versace Couture.” The amazing workmanship and made-to-order quality has been designed to evoke the era of lost glamour. The bottle is also supported inside the case by a liner that can be removed so that the leather box can function like a regular carrying case.

The new fragrance has notes of bergamot and tangerine with a floral kick from jasmine, heliotrope and almond blossom and a base that includes tonka bean, patchouli heart and sandalwood.

Distribution of Gianni Versace Couture will be exclusive, with a very exotic price of 2100 dollars per bottle. Placement on the European market is expected in November 2008. It will arrive in the USA in December and will be available in Versace boutiques worldwide.

Secret Flawless is giving away ten whole one carat diamonds (worth $15,000 each) to ten lucky winners! If you use Secret Flawless deodorant and find a faux diamond in the bottom of the container, you win!

In addition to one of ten one carat flawless diamonds, when you purchase Secret Flawless deodorant you can enter your promotional code from your deodorant’s label onto the Secret website to win prizes like shopping sprees, five-star dinners and movie tickets.

That’s a creative ad campaign : a girl’s best friend might be in her deodorant ! Visit Secret.com for more information.

In cooperation with Coty, Karl Lagerfeld will release, this November, a trio of unisex fragrances named Kapsule after their capsule like packaging.

“I love the world of perfumes,” Lagerfeld said. “For me, the world of fashion doesn’t exist without it.”… The designer’s favorite smells are: fresh bread, vanilla, woods and spices. “I don’t like heavy, flowery things. I think there are never enough fragrances, they are so much fun to play with.”

Karl said the scents are genderless because “there is no gender in perfumes anymore.” Their bottles were created in geometric shape of square, in three colours of glass, as the creator’s great love: light blue (Kapsule Light), red (Kapsule Fioriental) and dark blue (Kapsule Woody). The bottles were designed by Luz Herrmann, with engraved Lagerfeld’s signature on the bottom of each bottle.

“The difficult challenge we had was to create something neither too feminine nor too masculine”

The three fragrances are named Kapsule Light, Kapsule Woody and Kapsule Floriental and Karl Lagerfeld personally worked on each one with a different parfumeur :

• Kapsule Light was developed by perfumer Mark Buxton, and has notes of bitter orange, jasmine, nutmeg, clove and musk.
• Kapsule Floriental was developed by perfumer Emilie Coppermann; the notes are ivy leaf, violet and black tea.
• Kapsule Woody was developed by perfumer Olivier Cresp and features cedar, moss and plum.

Karl Lagerfeld Kapsule come in 30ml edt (1.0oz) and 75ml edt (2.5oz) Eau de Toilette – The fragrances will debut in October in France at Colette and Marionnaud and will be exclusive to Neiman Marcus in the US through early 2009

Its week-end guys, time to relax… Although we are based in Hong Kong, the temple of the luxury ^_^, I would like to post about a fabulous place in New York City, where a friend of us is working !

Pierce Mattie Public Relations, one of the hottest luxury PR firms, has an oasis right in Times Square. Their 4000 square foot corporate office houses a luxurious and tranquil spa-like facility well known to savvy editors from the top beauty, fashion and lifestyle publications.

The Media Oasis hosts a spa treatment room, shampoo room, makeup and hair studio, as well as, a lounge where editors can relax while hearing about the hottest products launching on the market. The Media Oasis was an innovative design concept and collaboration between CEO, Pierce Mattie and Architect, Edward Thornton. The result is the feel of a modern day resort while still maintaining the function of a large corporate office.

Guests of the Media Oasis can receive exclusive facial treatments, body massages, manicures and pedicures, aromatherapy sessions, chemical peels and body treatments based on which brand is presenting at that time.

The clandestine milieu is also outfitted with a shampoo room fit for scalp treatments and hair processing. The soothing chocolate-stained wood floored lobby is simply furnished with soft white leather banquettes accented with elegant flowing jade curtains. Soft sights, sounds, and textures are complemented by the superb taste of a cold beverage along with the relaxing release of aromatherapy scents throughout the Oasis, provided by Scent Air™. All rooms with the exception of the lounge have handcrafted brown-suede flooring and technoline moka tile. The lounge area exhibits a distinct Italian tile by Bisazza Mosaico.

Pierce Mattie Public Relations remains the industry leader in communications for luxury beauty, fashion, home, health and fitness brands. With offices in New York and Los Angeles, Pierce Mattie PR has solid relationships with the editorial world of New York and the celebrity world of Hollywood.

Pierce Mattie PR has a proven track record of collaborating with its client partners to deliver consistently outstanding results and with an amazing space such as the Media Oasis, it’s not difficult to figure out why. Though, If you guys are invited over there, that means you have a great fashion blog ^_^.

If you ever go to Paris, one of the places you must visit is Ladurée. It’s a luxurious patisserie that, since 1862, has been creating beautiful pastries.

The venerable brand has just launched a small line of beauty products.

The original Ladurée beauty product collection pays homage to almonds, known for centuries for their hydrating properties as well as for having formed the basis of Ladurée’s celebrated Epicurean cuisine.