Fractional jet operator CitationAir by Cessna has launched a new initiative called Jet Access, which allows customers to fly without buying a share of an aircraft.

Customers can fly on the company’s fleet of Citation XLS or Sovereign aircraft.

The program allows customers with a 50 hours annual commitment all the benefits of fractional ownership, together with the flexibility and risk-free benefits of a Jet Card.

“The Jet Access product requires no aircraft ownership, thereby eliminating any concerns about future residual values,” said Steve O’Neill, CitationAir’s CEO.

The UK flag-carrier is launching an exclusive private jet service for British Airways passengers flying within North America and the Caribbean.

The airline is establishing the service, designated PrivateConnect, in partnership with Cessna division CitationAir.

Unlike some other private jet services, BA will not force customers into signing a long-term contract and will not ask for fees upfront.