Chopard, a Switzerland located company, has released the worlds most expensive watch.
The Chopard 201-carat Watch costs $25 million dollars and features three heart-shaped diamonds, the pink weighs 15 carats, the blue weighs 12 carats and the white weighs 11 carats.

In addition to those the watch bracelet comes festooned in 163 carats of white and yellow flower-like diamonds.

The watch has a spring-loaded mechanism which, when pressed, allows the three heart shapes to mechanically open up to see the time !

The luxury yacht Azimut 68S were the most exclusive limousine yacht of the Croisette, chosen by Chopard to offer its VIP guests an unprecedented attention.

Chopard was the Main Sponsor of the “Palme d’Or” Festival besides being the maker of the coveted award.

On the occasion of the 61st Film Festival, the Azimut 68S becomes the most impressive stage on the sea in all of Cannes, welcoming onboard the stars of the Film Festival who are Chopard’s guests for “glitzy” photo shoots organised by the prestigious firm and offering short cruises between the Croisette, the famed beach of the Hotel Carlton and the Eden Roc of Cap d’Antibes, the exclusive venue for Chopard’s trendiest parties.

Madonna has turned to Chopard to create the custom diamond knuckle ring that reads “M-dolla” and the Happy Diamonds cross she wears on the cover of her new and much anticipated album “Hardy Candy.” Designed by Chopard co-president Caroline Gruosi-Scheufele herself, the ring features 258 brilliant cut white diamonds with the signature Chopard floating diamonds in the flourish of the letter M. This is the second partnership between Chopard and Madonna; their first was the pave diamond “Hung Up” necklace the Pop Queen wore onstage from her “Confessions on a Dance Floor” album.

The “Hard Candy” album cover has a WWE-like wrestling theme with Madonna wearing a black leotard, thigh-high black boots, a WWE-like wrestling title belt, black gloves and, of course, the Chopard M-dolla ring and the diamond Chopard cross with 3 diamonds.

Chopard introduces a new member of its highly successful Mille Miglia collection – the Mille Miglia GT XL GMT.

Together with the L.U.C series, Chopard has proven that its highly technical pieces for the men’s collection received as much acclaim as its bejeweled pieces for the softer gender.

The most recognizable feature of the Mille Miglia GT XL GMT is a sketch of the globe at the center of the dial, with a hollowed triangular red arrow to indicate the second time zone.

Chopard is going to the dogs. The luxury jeweler has created an exclusive jewelry line comprised of limited edition watches and pendants with floating diamond paws. The collection is available exclusively at Chopard’s Fifth Avenue flagship. Five percent of the proceeds from the sales from each piece will benefit the American Society for the Prevention of Cruelty to Animals.

Chopard first introduced the concept in 2006 with a pendant and watch. This year’s collection includes the original designs as well as new watches. The new “Happy Paw” ” watch features a square face with a brown diamond floating paw accompanied by five moving white diamonds in stainless steel with a dark mother of pearl dial, paw logo, and a leather strap; it retails for $6,955. A diamond bezel version is available for $15,715.

To further their commitment to the cause, Chopard will again sponsor the 11th Annual ASPCA Bergh Ball, “Ain’t Nothin but a Pound Dog,” which they have done for the past three years. The black tie gala will take place on April 17th at The Plaza, with Isaac Mizrahi serving as the evening’s auctioneer. Expected attendees include Nicole Miller, Catherine Malandrino, Kelly Rutherford, and Annette and Matt Lauer.