China has unveiled the world’s largest chocolate wonderland in Beijing. Among the 500 life-size figures exhibited in the fair there are chocolate shoes, clothes and also a life-sized BMW 1-series car. According to a report in the official China Daily newspaper, 10 craftsmen needed four tonnes of chocolate and six months to make the car.
A city in central China has renamed a mountain after the US blockbuster movie “Avatar,” which set a Chinese box office record. The majestic peak in Hunan province previously known as “Heaven and Earth Pillar” or “South Sky Pillar” has been officially renamed “Avatar Hallelujah Mountain,” the Zhangjiajie city government said in a statement. The [...]
The Hurun “Best of the Best” 2010 Awards for preferred brands of China’s richest consumers were announced yesterday by Hurun Report. The luxury business magazine is renowned for its annual “China Rich List” In its sixth edition Hurun surveyed 383 mainland millionaires, each with assets of at least RMB 10 million ($1.5 million). Among them [...]
This spring, Hermes plans to launch a new brand, called Shang Xia (meaning “topsy-turvy” in Mandarin), in the lucrative Chinese market. It’s an interesting move from Hermes, who generally tends to buy all or part of existing brands. Shang Xia will include ready-to-wear and decorative arts inspired by Chinese culture and traditions of craftsmanship.
A survey just released in China has lifted the lid on the nation’s obsession with luxury brands and identified just where consumers are spending their money. The 2009 21st Century Deluxe Report (www.21deluxereport.com — in Chinese only) says that China’s love affair with luxury shows no signs of abating. According to one Professor Lu Xiao [...]