To celebrate the opening of its Beijing flagship store, Burberry staged its biggest runway show to date on April 13, at the Beijing Television Center.
The fashion-meets-technology extravaganza featured Brit rockers Keane who had never before performed in the country, stunning lifelike holograms, and an impressive turnout of celebrities and top models on and off the runway.
British fashion house Burberry is taking its runway presentations to new heights in Beijing April 13.
The fashion-meets-technology extravaganza staged at the Beijing Television Center will feature British band Keane’s first performance in China, “life-like” holograms, and of course lots of coats on lots of top models.
A teaser released on YouTube also states that the event will be a celebration of British weather, which probably means that there will be artificial rain or snow involved, as seen at Burberry‘s show during London’s past fashion week.
The event will be broadcast live all around the world at burberry.com and many other international fashion sites at 1.30 pm London time.
Burberry also just opened a new Chinese flagship at Beijing’s Sparkle Roll Plaza.
The marketing spin has been that Hainan Island is the “Hawaii of China” but up until the past 12 months the reality has not quite matched the hype.
Times, though, are fast changing on China’s southernmost territory with the local government this year adding duty-free shopping and opening up its pristine waters to the international yachting community in an effort to lure more tourists to the island.
Hainan, which boasts a tropical climate, is also undergoing a resort-building boom with the Hilton and Marriott chains already this year becoming the latest to develop sites on the island which only saw its first “international-style” resort built in 1999. Continue reading →
BMW is to launch a plug-in hybrid model in China next month, designed specifically for the Chinese market, it has emerged.
The company’s boss Norbert Reithofer said recently that the new “new energy vehicle” model would be based on the 5-Series and unveiled at Auto Shanghai, describing it as “our e-car from China for China.”
Louis Vuitton, Chanel, Gucci, and Burberry are testing the Chinese microblogging service Weibo to research their most promising market of the future from the inside.
The platform, which grows at 10 million users per month, has been attracting an elite of Western luxe brands over the past month, testing ideas for campaigns or other projects directly on their Chinese audience.
“You can immediately see how the market and your following will respond to something if you want to do research” said Leaf Greener, fashion editor of Elle China. Continue reading →
A measure of any Asian businessman is the time he keeps and, far more importantly, the watch he wears to mark it.
A handshake can be soft or firm but will likely soon be followed by a glance to the wrist to see the watch wrapped around it, especially in China.
A heavy slab of gold could be a marker that the person is from an inland city. A more expensive, understated watch could be a sign that they’re from the coastal cities of Shanghai, Shenzhen or Beijing. Continue reading →
China will be the world’s biggest luxury goods market by 2020 as its economy booms and an emerging middle class spends a growing chunk of their cash on high-end items.
Over the next decade, Chinese consumers — including a surging number of billionaires — will account for 44 percent of global spending on goods such as bags, vehicles, watches, shoes and clothes, the report by brokerage CLSA said.
Miuccia Prada has already won plaudits for her spring/summer 2011 collection — simply-cut dresses and suits in a quirky mix of stripes and solids, with bold splashes of orange, violet and electric blue.
But by displaying the clothes on a runway in Beijing on Saturday evening, her first catwalk show outside Europe, and adding a few looks from her spring menswear line, the Italian designer signalled her focus on China’s huge market.
Actresses Gong Li and Maggie Cheung added a bit of high-wattage star power to the show at the Central Academy of Fine Arts museum — a surefire way to maximise local media coverage and get the Prada message to the masses. Continue reading →
The phrase “made in China,” once anathema to luxury brands for its suggestion of counterfeiting, is acquiring new meaning in the context of professional education.
Beginning in September of 2011, Skema Business School , which is among the largest of France’s Grandes Écoles, will offer the degree of master of science in luxury and fashion management at its Suzhou campus in China.
The yearlong program includes a compulsory three-month internship at an Asia-based firm and is designed to combine French managerial experience with China’s tradition of fine craftsmanship with valuable materials like silk and porcelain. Continue reading →
Luxury-brand awareness is growing among China’s super rich, who recognize 20% more of the lavish brands than they did last year, according to the Hurun Report.
The 2011 Best of The Best Survey, which interviewed 401 Chinese mainland millionaires, each with assets of more than 10 million yuan ($1.5 million), said the super rich in China are developing more sophisticated tastes in luxury products.
“Chinese entrepreneurs are getting more and more sophisticated, discerning and confident in their personal style, and what they aspire to, as they try to turn new money into old money,” said Rupert Hoogewerf, founder of the Hurun Report. Continue reading →
After years of waiting for China to lift heavy restrictions on airspace, wealthy travellers and aircraft manufacturers have reason to celebrate — the country’s skies are opening up to private flights.
The makers of helicopters and small business jets are predicting a major bump in sales — France’s Dassault Falcon just moved its Asia office from Kuala Lumpur to Beijing, which it called the new “centre of gravity” for the market.
The private air travel industry “will be one of the fastest-growing sectors in the next 10 years”, Frank Lee, chairman of China Private Aviation Company, a consultancy offering aircraft acquisition and charter services, told AFP. Continue reading →