Louis Vuitton is the world’s most valuable luxury brand for the sixth consecutive year according to Millward Brown Optimor’s 2011 BrandZ study.

The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton, has a value of $24.3 billion, an increase of 23 percent from 2010.

That’s almost as much as the combined values of Hermes, Gucci and Chanel, which ranked second, third and fourth in this year’s luxury-brand standings.

Just a couple of weeks ago Nike presented its new French Away Team Kit, paying homage to the iconic white/navy striped pattern

Colette is celebrating the Away Kit by bringing on collaborators from all sorts of areas, presenting their product also with the “mariniere” striped pattern.

For The Away Project, Chanel, Colorware, Comme des Garçons, Hermès, Ladurée, Longchamp, MontBlanc, Swatch, Trousselier, Yves Saint Laurent, and their iconic products, striped in blue too!

Following the release of the highly successful short film Animating Chanel earlier this year, the brand’s beauty director Peter Philips has launched new interactive site, Chanel Makeup Confidential.

Linking back to the luxury house’s main shopping page, the new destination features exclusive video content, backstage beauty looks and tutorials on how to recreate them, interviews with Philips, and of course lots and lots of information on the products, which this season center around Chanel’s signature pearls.

Following on the heels of Blake Lively’s handbag campaign for Chanel, Keira Knightley is starring in a video for the commercial of the brand’s Mademoiselle fragrance.

The commercial was directed by Joe Wright and shows the actress channeling an elegant superhero, wearing a beige catsuit and riding a motorcycle to her shoot at Chanel’s Paris apartment.

Knightley has fronted the Mademoiselle fragrance ads since 2007, taking over from Kate Moss, who currently stars in Dior’s Addict beauty ads.

We brought you Blake Lively’s debut Chanel ad earlier in the week and now we’ve got our fingers on the full campaign for the Mademoiselle handbag line.

Karl Lagerfeld personally chose Lively for the campaign, calling her “an American dream girl,” and shot the photographs himself at Chanel’s Parisian headquarters.

The New York Times reports that Lively passed on other modeling opportunities, saying, “Thank you so much, but I am holding out for Chanel.”

Following on the heels of Blake Lively’s handbag campaign for Chanel, Keira Knightley is starring in a teaser video for the commercial of the brand’s Mademoiselle fragrance.

The 40-second clip was directed by Joe Wright, with whom Knightley already worked while shooting Pride & Prejudice, and shows the actress channeling an elegant superhero, wearing a beige catsuit and lounging around a motorcycle.