French luxe brand Chanel has released pictures of its transfer tattoo range that will hit international department stores March 1. The tattoo’s tacky seafarer image is long a thing of the past, but getting a brand logo permanently inked onto your skin was so far reserved for rappers and other flamboyant figures in show business. [...]
Chanel is to begin selling products directly through its website later this year in a landmark decision likely to be followed by rival luxury brands. Chanel will sell only its fragrances online but is looking to extend this to eyewear and accessories. In the past, luxury fashion brands have shied away from selling goods via [...]
French luxe brand Chanel announced February 16 that movie director Martin Scorsese has created a short film to promote an upcoming men’s fragrance. The ads will feature French actor Gaspard Ulliel and will air worldwide in September. Andrea Dâ€™Avack, president of Chanel Fragrance and BeautÃ©, declined to reveal details about the scent, including its name.
France’s former favorite lolita and actress Vanessa Paradis embodies the Chanel Coco Rouge for Spring Summer 2010. With foundation replacing red lipstick as ‘recession must-have,’ according to last year’s report by the Financial Times, beauty brands have to come up with more original ways to market the makeup classic. Chanel is not just relying on [...]
The tattoo’s tacky seafarer image is long a thing of the past, but getting a brand logo permanently inked onto your skin was so far reserved for rappers and other flamboyant figures in show business. Now, Chanel has found a way to win over the rest of us: transfer tattoos.