Chanel has released the new ad campaign for its Coco Cocoon handbag range, starring French actress Vanessa Paradis. Paradis, one of the brand’s ‘favorites,’ previously starred in Chanel’s commercials for the Coco fragrance in 1992 and Ligne Cambon handbags in 2004, and succeeds singer Lily Allen in the Coco Cocoon ads. Chanel choosing Paradis is [...]
According to a study compiled by market research firm Millward Brown Optimor, the most valuable brand is Louis Vuitton with a brand value of $19.8 billion. Hermes, with a brand value of $8.45 billion, landed in the second spot, followed by Gucci ($7.58 billion), Chanel ($5.54 billion) and Hennessy ($5.36 billion). Brands that focused on [...]
Chanel has contributed the South of Franceâ€™s official sport, PÃ©tanque by creating a a vintage-inspired PÃ©tanque/Bocce ball set. The set, priced at about at about $2,800, includes eight stainless steel bocce balls engraved with the Chanel logos and a wooden “jack” or target ball. The case is finished in two-tone brown and natural woven wicker [...]
To celebrate the Universal Exhibition in Shanghai, Chanel is launching the Chanel Shanghai accessories collection inspired by the delights of China. This limited-edition collection, which includes bracelets, necklaces, handbags and earrings, will debut at Chanelâ€™s five mainland boutiques this May.
You have had a sneak peek at Vanessa Paradis’ new ad campaign for Rouge Coco Chanel lipstick, now take a look at the commercial. The television clip was directed by Jean-Baptiste Mondino, and it features Paradis applying lipstick in front of a mirror while she whistles the song â€œDaydreamâ€ by ’60s band â€œThe Lovin’ Spoonfulâ€. [...]