In keeping with the founders’ taste for adventure, Mumm champagne is launching today a new website with a unique perspective on gastronomy and design.

Gourmet-Journeys.com presents a journey around the globe in some of the world’s most vibrant cities for gourmets: St. Petersburg, Paris, New York, Tokyo and Seville.

French chef Frederick e. Grasser Herme has devised a range of exquisite menus that reveal the world’s culinary variety

Decanter reports that Moët Hennessy Champagne sales were down 35 percent in the first three months of this year.

The LVMH drinks arm owns many of the biggest brands in the category such as Moët & Chandon, Veuve Clicquot, Ruinart, Mercier and Krug

The company said revenues from its Champagne and still wine business fell 22% in the first quarter to €197m.

It is a sound associated with celebration around the world, but the pop of a traditional champagne cork could soon be replaced by the click of a metal cap if one leading producer’s experiment takes off.

Duval-Leroy, one of the larger Champagne houses which produced more than 6 million of the 320 million bottles of Champagne made last year, will start selling bottles with aluminium tops later this year.

This will be the first time cork has not been used to secure bottles of the famous sparkling wine in its 350-year history.

Known for creating the famous dog duo Caprino and Peperone, French artist, Florence Deygas has struck another amazing collaboration – this time with Veuve Clicquot champagne.

“The current collaboration with Veuve Clicquot includes several illustrations using paintbrush techniques over more classic line drawing,” a rep from the champagne company explained.

“These illustrations use Veuve Clicquot’s classic red signature across its iconic yellow with scenes that vary from seasons to special occasions.”

Scarlett Johansson proved she is indeed a bubbly blonde in a new campaign for Moët & Chandon.

The Hollywood actress looks her bombshell best in a series of smouldering images for the champagne house, who named her their first ever celebrity ambassador last month.

In one provocative image she pops the cork off a bottle of the French tipple, while in another she shows off her fancy footwork as she holds a champagne glass between her toes.

Last weekend at Acker Merrall & Condit’s first Hong Kong auction of 2009, a 1928 Krug set a new world record for the most expensive bottle of Champagne sold at auction.

The 75cl bottle, from the Krug Collection range (the library collection of the renowned Reims Champagne house), fetched 164,560 Hong Kong dollars ($21,100 USD) after several rounds of fierce bidding.

The record was previously held by a Methuselah (6 litre bottle) of Louis Roederer, Cristal Brut 1990, Millenium 2000 that sold in the US for US$17,625 in December 2005.