Marchon – the world’s third-largest eyewear firm – is making 3D movie viewing chic with designer glasses fit for fashionistas.

The US-based firm unveiled a collection of 3D glasses at the television-crazed Consumer Electronics Show (CES) that runs through Sunday in Las Vegas.

“We believe in the fact that anything you put on your face should be extremely fashionable,” Cristin Lyons of Marchon said.

One year after being named Polaroid’s creative director, Lady Gaga unveiled three new products on the first day of the Consumer Electronics Show in Las Vegas.

The three new products include a set of sunglasses that doubles as a digital camera, a portable wireless printer for Bluetooth mobile phones and the new updated Polaroid instant camera.

The stylish GL20 Camera Glasses sport a camera and 1.5-inch OLED screens that capture and display images and video, also allowing wearers to show them on the outer screen/lenses.

Asus has teamed with electronics maker Bang & Olufsen to create a multimedia system with some pretty unique features.

ASUS NX90 Bang & Olufsen laptop is designed by award winning B&O Chief designer David Lewis.

While at first it looks like a mounted LCD or plasma TV, this is in fact an 18.4-in display notebook computer.

Polaroid has signed Lady Gaga, who is a fan, to be the to be the creative director, face for the brand and also to develop new cameras and accessories.

“Lady Gaga is a great creative talent who has a lot of passion for this brand,” said Jamie Salter of Hilco Consumer Capital, one of Polaroid’s new owners.

Gaga made a special appearance at the Polaroid booth at the CES on January 7 to share further details of her creative and business partnership with Polaroid.