
At the Baselworld 2012, Cartier will be presenting the new Tank Folle hand-wound ladies watch, a reincarnation of the legendary Cartier Crash from the late 1960s.
Clearly influenced by Salvador Dali’s “liquid” clocks, the original watch was an homage to one of Cartier of London senior managers who died in a car crash.
His wrist watch was deformed by fire to a degree of melting and some other member of staff took the destroyed timekeeper as a source of inspiration.

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Jewelry on 30th December 2011 |
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Cartier released its Winter Tale video a few weeks ago. One version is found on YouTube and the other at www.cartier.wintertale.com.
The video shows the famous Cartier leopard running, walking and leaping through an icy terrain while products from the jeweler’s holiday collection emerge from under snow or in bubbles and are simply resting against the landscape.
In the YouTube version, consumers can click on the links that appear in the video to search for the “her,” “him” and “all” products.

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Luxury Watches on 23rd December 2011 |
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The flagship watch for the Cartier Fine Watchmaking collection at SIHH 2012 is the magnificent Rotonde de Cartier Minute Repeater Flying Tourbillon watch.

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Luxury Watches on 17th December 2011 |
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For each of the past few years at the SIHH show in Geneva, Cartier has unveiled a “grande complication” wristwatch featuring a tourbillon, perpetual calendar and monopusher chronograph.
This year, Cartier has drawn inspiration from Cartier pocket watches produced in the 1930′s to produce the eye-catching piece you see here.
The watch is crafted in white gold, with skeletonized Roman numerals, something that we have also seen the past few years in some of Cartier’s higher end pieces.


Luxury Swiss retail giant Richemont, owner of such brands as Cartier, Piaget and Jaeger-LeCoultre, is to open the world’s largest shop for luxury watches in Paris.
Business Montres quoted an internal memo saying a three-storey 2,200 square metre (24,000 square foot) shop would open early 2013.
The shop would take over the premises of the landmark Old England shop near the Place Vendome, famous for its luxury watch shops and hugely popular with Middle Eastern and Asian tourists, in particular Chinese.

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Events on 11th November 2011 |
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Cartier have collaborated with French band Air to showcase an exclusive new video from the electro group.
Fans looking to see the video for “How Far Would You Go For Love” need to go to the luxury jewelry house’s Facebook page and select ‘Like‘.
Cartier commissioned the clip as part of its True Love Has a Colour and a Name campaign, which features a series of videos celebrating romance.
