Swiss watchmaker Jaeger-LeCoultre inaugurated its third boutique in France with the opening of its Cannes location last week. This is also the 28th Jaeger-LeCoultre location worldwide.

The collections are presented within an interior design with a display concept reflecting the Art Deco spirit and playing on symmetry, geometry and pure lines.

Subtly graded shades of ochre are associated with authentic materials such as leather, American walnut wood, steel and slate.

Austrian director Michael Haneke won the Palme d’Or (Golden Palm) for best picture at the Cannes film festival on Sunday for “The White Ribbon,” his eerie exploration of the roots of Nazi terror.

Since 1954, the award has been annually given to the Director of the best film presented at the festival.

The Palme d’or 2009 has been created by Chopard and it reminds of the coat of arms of the city of Cannes.

In honor of Cannes, Louis Vuitton has produced a limited edition fan designed in collaboration with Spanish actress Rossy de Palma.

A portion of the fans’ proceeds will benefit a non-governmental organization, OrphanAid Africa, whose ambassador is Rossy De Palma herself.

These designer fans were on one-day sale (Monday, May 18) at Louis Vuitton’s store in Cannes but you can also find these fans in selected stores in Spain until June 30.

Luxury yachts and boats are moored in the port of Cannes. The 62nd Cannes Film Festival runs from May 13-24. Reuters

The luxury yacht Azimut 68S were the most exclusive limousine yacht of the Croisette, chosen by Chopard to offer its VIP guests an unprecedented attention.

Chopard was the Main Sponsor of the “Palme d’Or” Festival besides being the maker of the coveted award.

On the occasion of the 61st Film Festival, the Azimut 68S becomes the most impressive stage on the sea in all of Cannes, welcoming onboard the stars of the Film Festival who are Chopard’s guests for “glitzy” photo shoots organised by the prestigious firm and offering short cruises between the Croisette, the famed beach of the Hotel Carlton and the Eden Roc of Cap d’Antibes, the exclusive venue for Chopard’s trendiest parties.

The 61st Cannes Film Festival, Swarovski shined for the 9th consecutive year at the special suite in the Hôtel Martinez.

For the second year in a row, Swarovski’s artistic director Nathalie Colin Roblique was presenting the Red Carpet Collection – an exceptional range of 10 bags in gold, silver and black.

These exclusive models, worked in luxurious materials such as galuchat, python and crocodile skins, illustrate the technical know-how, characteristic of the Daniel Swarovski’s Couture line.