The globally acclaimed Magnum photographer Steve McCurry unveiled the 2013 Pirelli calendar during an official event held November 27 in Rio de Janeiro, Brazil.

Alcohol brand Campari unveiled November 13 its new calendar starring Penelope Cruz in photographs by Kristian Schuller.

You could call it an adults-only version of the advent calendar, designed for the serious whisky lover.

“It’s the end of the world, baby!” is the title of the latest edition of the iconic Campari calendar unveiled last week in Milan.

Inspired by the Mayan prediction that the world will end on 21 December 2012, the Italian drink company’s calendar features a series of photos where Milla Jovovich is portrayed in different end-of-the-world scenarios.

the powerful images were taken by internationally recognized fashion and advertising French photographer Dimitri Daniloff.

Italian Vanity Fair has an exclusive preview of the illustrious Pirelli calendar, providing a first glimpse at this year’s models, who include Kate Moss, Lara Stone, Milla Jovovich, Saskia de Brauw, Isabeli Fontana, and the actress Rinko Kikuchi.

Shot in Corsica, the photos are by Mario Sorrenti, who is best known for his artful nudes in the pages of magazines such as Vogue.

Locations used included abandoned old farmhouses as well as the blue seawater with backdrops of rocky outcrops.

The illustrious calendar’s casting director, Jennifer Starr, has confirmed that Italian photographer Mario Sorrenti is 2012′s Pirelli man, Stylecaster reports.

Other fashion sites, including Fashion Copius and Fashionologie, had previously assumed that Steven Meisel would capture next year’s edition.

Karl Lagerfeld, Terry Richardson, or Patrick Demarchelier were chosen to shoot the calendar, which is commissioned by Italian tire company Pirelli, in past years.