Italian sparkling mineral water San Pellegrino has undergone a temporary transformation, after accepting Bvlgari’s invitation to mark the luxury jeweller’s 125 -year anniversary. The bottle is already available from Colette.

Oriol Elcacho is photographed by Mert & Marcus for Bulgari’s Spring/Summer 2011 ad campaign.

The venerable Italian fine jewelry house Bulgari is commemorating its 125th anniversary with a huge exhibit at the Grand Palais in Paris.

The exhibition will retrace the main chapters in Bulgari’s history and the evolution of the esthetic that made the brand a driving force of the “Italian school,” from the opening of the first shop on Via Sistina in 1884 through the modern day.

This fascinating saga is illustrated by more than 600 masterpieces of jewelry, watch- and clockmaking, and the decorative arts, including some one hundred exclusive pieces that will be on public display for the first time.

The Bvlgari name is synonymous with quality and elegance, and these Parentesi diamond sunglasses are the epitome of luxury.

The Bulgari sunglasses are embellished with 206 pave diamonds set in 18 carat gold and feature the iconic Parentesi pattern.

Only ten exclusive pairs will made presented in a Bulgari gift box with a unique case.

Bvlgari have expanded the Bvlgari Diagono watch collection with a luxurious new limited edition model.

The Bvlgari Diagono Retrograde Calendar Moonphase watch features a 42mm case made from brushed and polished 18K rose gold, a bezel engraved with the iconic Bvlgari-Bvlgari signature, and an intricate dial that showcases multiple textures and polished and faceted indexes.

The watch displays the moon phase on a half dial at the bottom of the display and the rose gold sectors at 9 and 3 o’clock show the day of the week and the date.