Place Vendôme is a jewelry case for all the jewels of the world.

What is more symbolic to a tourist in search of French expertise than this Parisian square, where high-end jewelry brands intermingle?

For travelers, we present Le monde de Vendôme (The World of Vendôme), a documentary film with the “actors” of Place Vendôme, that will be broadcasted on all AirFrance long-haul flights beginning the 1st of April 2009.

Here is, exclusively for LUXUO readers, the preview to this superb film:

[vimeo 3294946 468 350]

Priced at 11100 Euro, this Boucheron Chouette ring in white gold with sapphire set features gorgeous amethyst and diamonds.

From jeweler Boucheron comes a new fragrance to celebrate the 150th anniversary of its founding as well as the 20th anniversary of its first fragrance, Boucheron (1988).

Inspired by the Exquises Confidences jewelry collection, B’s flacon is executed with the same perfection as Boucheron’s jewelry, incorporating the trademarked design known as the plisse (pleats) cut.

Only a cabochon emerald-green stone and the engraved letter “B” decorate the bottle’s cap, in keeping with the brand’s discreet design sensibility.

Vertu’s high-end cellphones always mix luxury components with off-the-beaten-track designs and luxuriously high price tags, but with this latest product you have to wonder if Vertu’s company dictionary even includes the word “recession”.

The Boucheron 150 cellphone that you see is crafted from a single piece of solid gold and is meant to celebrate the 150th anniversary of the Boucheron jewelry house in Paris.

According to the designer, it took around 1,000 hours to cut into shape, 700 hours to hand polish, it as well as 500 hours to built in – all without the help of machines but relying on the power of human hands only.

Boucheron is celebrating its 150th year by giving away fabulous Boucheron jewelry, watches, and fragrance.

All you need to do is pick an item you want and place it under their virtual Christmas Tree.

The party starts today, Monday, November 24th and concludes December 19th, after which time Boucheron will choose, by random drawing, the lucky winner of one of sixteen Boucheron star products.

Its quiet simple. So what are you waiting for? Go to Boucheron and put your heart’s desire under their tree.

As we saw a couple months ago, to celebrate Boucheron’s 150th anniversary, the jeweler is partnering with other companies to create some amazing pieces.

About 2 years ago Boucheron collaborated with Vertu to make an incredibly expensive phone that dripped with diamonds, rubies, and emeralds.

At the time only two versions of the phone were being made one styled after a Cobra and the other a Python. Boucheron obviously loved the collaboration pretty much.