November 25th, 2008
Boucheron is celebrating its 150th year by giving away fabulous Boucheron jewelry, watches, and fragrance. All you need to do is pick an item you want and place it under their virtual Christmas Tree.
The party starts today, Monday, November 24th and concludes December 19th, after which time Boucheron will choose, by random drawing, the lucky winner of one of sixteen Boucheron star products.
Its quiet simple: Simply click on this link. So what are you waiting for? Go to Boucheron and put your heart’s desire under their tree. Who knows - it may someday be yours!
Good luck :)



September 11th, 2008
As we saw a couple months ago, to celebrate Boucheron’s 150th anniversary, the jeweler is partnering with other companies to create some amazing pieces.
About 2 years ago Boucheron collaborated with Vertu to make an incredibly expensive phone that dripped with diamonds, rubies, and emeralds.
At the time only two versions of the phone were being made one styled after a Cobra and the other a Python. Boucheron obviously loved the collaboration pretty much.

July 19th, 2008
The case, in 18kt white gold, measures 42mm and is water resistant to 50 meters. The dial is white mother-of-pearl, hand-engraved by hand, and the movement is a manual-wind Tourbillon with 17 jewels, beating at 21,600 bph.
The watch is available in two versions, one with 282 rubies, sapphires and multicolored tsavorites (7.7 carats), and another version with 195 rubies, sapphires and multicolored tsavorites (3.3 carats.).
The strap is available in Galuchet (stingray) leather in Framboise or Rose color with an 18kt white gold buckle.
The Boucheron Bestiaire is a limited edition of just eight pieces (price is yet to be unveiled). Via timezone
July 7th, 2008
To celebrate the 150th anniversary of the Parisian jeweler Boucheron, they have teamed up with Parisian Chocolatier La Maison du Chocolat to recreate the unique style of a Boucheron snake necklace - but in chocolate!
So is it something to wear or something to eat ? The chocolate version is truly a work of art though and it’s not all chocolate: the gold snake skeleton necklace is coated and decorated with chocolate which covers the chocolate gold skeleton, carrying a 20.08 carat fancy brown tinted yellow diamond!

June 27th, 2008
To celebrate its 150th anniversary, Boucheron, the celebrated jeweller of the Place Vendome, has decided to create unique objects in collaboration with international brand names: the manufacturer of luxury mobile phones Vertu, jewellery designer Harumi Klossowska, la Maison du chocolat and Richard Mille.
Richard Mille, famous for his pioneering spirit, has managed to reinvent watchmaking with the use of innovative materials and technologies to come up with 21st-century horology. The Parisian jeweler, has designed the “Hommage à Boucheron” RM 018 timepiece which an incredible piece in which the gear-train of the movement is manufactured from precious and semi-precious stones.
Both firms have a hand in the production of this tourbillon watch brimming with elegance and refinement: The tourbillon watch has a case and movement produced by Richard Mille and features the precious and semi-precious stones selected and elaborated by Boucheron.
Each tourbillon wristwatch will possess a unique nature : Limited to 30 pieces individual pieces in 18K white gold, the edition will in fact consist solely of unique pieces due to the different combinations of stones.

June 5th, 2008
Boucheron , the well known place Vendome Jeweler, is organizing a literary contest called “Quatre” . The contest invites one to write about precious moments of lives. Unforgettable moments or memories or simply dreams.
Here is the concept of the contest in a few words :
- Write a text where you reveal a moment of intimacy that you consider to be precious
- Any form is accepted (song, poem; dialogue, short story, simple prose, haiku…)
- Your text is limited to 2 500 characters (spaces included)
- You can write in French, English or Japanese
- Duration of the contest : from may the 15th to the30th of June 2008
The most beautiful texts will be published on the website www.boucheron.com/preciousmoments as well as interviews of well known French luxury celebrities such as Inès de la Fressange, Aïssa Maïga, Isild Le Besco…
The jury will select the most beautiful testimony (one for each language)of precious moment and the winners will receive the precious ring from the Quatre ors collection.
Source : Sophie Briquet / French on-line advertising agency heaven