BMW has just released a fresh crop of limited-edition luxury skis, designed in collaboration with K2 Corporation. Among the series of new skis is the new M edition, inspired by the brand’s M line, which means they’re optimized for world-class skiers who traverse double-diamonds, not bunny slopes.
They are a hybrid of camber and rocker, to boost turnability and versatility, and based on K2’s Baseline ski, offering an edge grip that promises to be second to none.
The limited-edition blades aren’t available for purchase, but will be one of the prizes in this year’s BMW xDrive Cup, an informal winter sports competition held at various resorts around the globe.
Skiers and snowboarders can compete against one another on a variety of events and post their own SkiMovies in 10 of the 13 race locations. You can also earn badges in order to be entered into a monthly drawing for a pair of the limited M skis.
BMW also announced its BMW X1 Edition Powder Ride skis designed to match the orange and black color scheme of the brand’s new Concept K2 Powder Ride, an X1 all-wheel-drive “sports activity vehicle” that comes equipped with roof-mounted speakers and a roof rack for skis.
Unconfirmed media sources are reporting that BMW will bring its i4 concept car to the 2012 LA Auto Show next month.
A Russian owner of a BMW X5 decided to give its car an exotic and expensive look, and wrapped up the high-selling SUV in gold!
A report from Bloomberg says that BMW will sell cars over the Web for the first time as the world’s largest maker of luxury vehicles seeks an inexpensive way to reach more buyers to recoup spending on its electric models.
BMW announced this past week that its Mini Rocketman Concept unveiled at the Geneva Motor Show in 2011 is headed to London for the Olympic Games.
From the end of July to September, the vehicle will be on display in the BMW pavilion near the athletes’ village.
BMW offered a preview Wednesday of what would be on offer at its first i Store. The London space is designed to be a showroom for the carmaker’s new premium brand BMW i, based around electric and hybrid engines.
According to a recently released study by global brand reputation consultancy Reputation Institute, car manufacturer BMW is the most reputable company, followed by Sony and Walt Disney.
This year Google, which topped the charts in 2010 and 2011, fell to sixth place while Microsoft entered the top ten for the first time.
BMW has opened a flagship store in Paris, set to be the first of an Apple-like network of ‘experience stores’.
The new 800-square-meter store is designed as part-showroom, part-tourist attraction and occupies a central location in one of Paris’s most desirable streets, the Avenue George V.
Among the retail store’s gleaming white walls and large display screens are several BMW models, ranging from sports cars to sedans, which visitors can get close to.
Mercedes-Benz‘s plans to regain its historical position as the world’s most popular premium automaker could be paying off, research from Germany has suggested.
The famous tri-star brand was the world’s best-loved luxury automaker until 2005, when it lost the title to rival BMW, which has held it since.
BMW established a presence in the country in 2006 and has since seen steady growth in sales in India where growing affluence is producing a new upper class with expensive tastes.
The BMW Group has opened the world’s largest showroom for BMW, MINI and Rolls-Royce Motor Cars and BMW motorcycles in the Emirate of Abu Dhabi.
Abu Dhabi Motors, the BMW Group’s long-standing importer for the region, has invested around AED 300 million (approx. $82 million) in the new 35,000-square-metre showroom over its three-year construction.
BMW will launch a mid-range MPV aimed at larger families in 2015, to complete its ‘Project i’ series of upcoming electric vehicles.
Although the first ‘i’ model — the i3 — hasn’t even hit the roads yet, BMW executives are already planning to augment the range.
Essentially, the proposed i5 is designed to compete with models such as the recently launched Toyota Prius V, an enlarged version of the hybrid bestseller which can seat up to seven passengers and offers plenty of cabin space.
German luxury automaker BMW will launch a new range of M Performance Automobiles during the Geneva Auto Show in March.
These models are intended to bridge the gap between the full-fledged M models, such as the M3 or M5, and the lesser standard models with current sport packages.
The idea is to deliver more engaging, highly sporty vehicles without the full price premium of an M model, or the drawbacks of harsher ride qualities.
Update: BMW announced January 5 that US sales totaled 247,907 throughout 2011, beating Mercedes-Benz to the top spot by just 2,715 vehicles.
Right now, BMW holds a slight lead, but US sales for Mercedes surged in November, climbing more than 40 percent.
The exterior styling is instantly recognizable but highlights include xenon headlights and 18-inch alloy wheels.
The car will hit USA showrooms with three models: a 3.0L 315 hp Twin Turbo V6, a 4.4L 415 hp Twin Turbo V8, and all wheel drive “xDrive” model with the same V8.