A BMW is always a special car, but you can make it even more special, by choosing BMW Individual, a programme that allows customers to personalize the interior of their 7-Series.
These new 2009 Individual exclusive combinations of unique equipment will be rolled out at the Geneva Motor Show.
BMW Individual is an unique car, since the range of materials to choose from is more select than for any other vehicle: Alcantara roof liners to fully match the available shades and grains of Merino leather upholstery.
Open-air version of the iconic British city car, the new 2009 Mini Convertible will be delivered into dealerships in March 28.
The evolutionary design maintains the unmistakably Mini appeal with hidden roll-bar that pops up during a rollover and a sliding roof that takes just 15 seconds to automatically open and close the soft top.
One of the many interesting things occur when you bring together something that’s known for elegance and speed, and a form of expression that holds no boundaries.
BMW uses their new Z4 as a brush on a canvas the size of a football field. Bringing in modern artist Robin Rhode along with a group of technicians, taking the Z4 and customizing it with adjustments that spray paint from the wheels.
Here the car is no longer just a stunning model, but itself executing artist. “This work is an expression of painting in action – my hope is to communicate the power and thrill inherent in the creation of art”, says Rhode.