Tom Ford thinks consumers would be ‘surprised’ by the number of men who secretly wear cosmetics.

The designer made a personal appearance at department store Bergdorf Goodman in New York last week for the opening of his in-store Tom Ford Beauty Boutique.

The creator revealed in a video interview with style.com that he also expects gentlemen to use products from the collection

Designed for Bergdorf Goodman, this bejeweled and really amazing Dell Adamo features shining Swarovski Crystal studded sterling silver snake.

For her latest ad campaign, Victoria Beckham has chosen the St Stephens Gardens in Westminister London for let models swing in unison on the doorstep of Central London Townhouses.

Shot in one take and co-directed by Mat Jerrett and Beckham herself, the short video is entitled Swings and also shows Victoria in a small cameo with her profile visible in the last few seconds wearing an elegant piece of her new collection.

Beckham’s Fall 2009 fabulous dress collection is stylish but timeless with classically-inspired pieces. It will be available at Bergdorf Goodman.