Those who once scoffed at the possibilities of water bars and water tastings are starting to change their tune as a new luxury-class of bottled water has emerged and these products are quickly claiming new fans.

Parallels with the wine industry are unavoidable, and similar to the spirit as water is categorized primarily by source. For example, Berg is a brand of water that, as the name suggests, is collected from icebergs off the coast of Newfoundland, Canada.

The claim is that this 15,000-year-old water comes from a time when there were less atmospheric pollutants.