on 7th June 2011 | No Comments »
Louis Vuitton may have lost prime advertising space in China when its giant suitcase was torn down in Shanghai, but it is now wooing customers in the hallowed halls of the national museum in Beijing.
The Louis Vuitton Voyages exhibition, marking the French fashion house’s 20th year in China — the world’s fastest growing market for luxury goods — features hundreds of canvas trunks and leather handbags dating back to the 1860s.
Louis Vuitton is already the brand of choice for many of China’s increasingly wealthy middle class and analysts said the show in the heart of the capital would help cement its dominance of the country’s high-end market.
on 3rd June 2011 | No Comments »
Louis Vuitton announces their new Louis Vuitton Voyages exhibition, which opened on May 31st at the National Museum of China in Beijing, with this animated video.
The “Louis Vuitton – Voyages” exhibition retraces the crowning moments in the history of the Maison, which since 1854, has beautifully paired form with function, creating travel items that bear witness to the French lifestyle.
The Louis Vuitton Voyages exhibition runs at the National Museum until August 30. Admission to the museum is 10 yuan.
on 19th May 2011 | No Comments »
In the tradition of the company’s 30 years of creative collaborations, Absolut Vodka is touring 20 pieces of renowned artwork from the Absolut Art Collection in seven cities across the Asia Pacific region.
The twenty pieces have been touring cities such as Delhi, Mumbai, Dubai, Sydney and Seoul, and are now showing at Beijing’s Today Art Museum until May 22.
The exhibition also features the results of Absolut’s collaboration with Chinese artists Chen Man and Gao Yu — the artwork on the Absolut 72变 bottle.
To celebrate the opening of its Beijing flagship store, Burberry staged its biggest runway show to date on April 13, at the Beijing Television Center.
The fashion-meets-technology extravaganza featured Brit rockers Keane who had never before performed in the country, stunning lifelike holograms, and an impressive turnout of celebrities and top models on and off the runway.
on 12th April 2011 | 1 Comment »
British fashion house Burberry is taking its runway presentations to new heights in Beijing April 13.
The fashion-meets-technology extravaganza staged at the Beijing Television Center will feature British band Keane’s first performance in China, “life-like” holograms, and of course lots of coats on lots of top models.
A teaser released on YouTube also states that the event will be a celebration of British weather, which probably means that there will be artificial rain or snow involved, as seen at Burberry‘s show during London’s past fashion week.
on 6th April 2011 | No Comments »
After vowing to increase her presence in the Chinese market a few years ago, Diane von Furstenberg has brought her “Journey of a Dress” exhibit to Beijing.
The display that details her fashion house’s history opened to the public at the Pace Gallery on April 4 after having traveled Moscow and São Paulo, also known as ‘other important emerging markets,’ in the past.
Diane von Furstenberg, who also happens to be chairwoman of the Council of Fashion Designers of America, has also announced the release of a new book on designers’ favorite spots around the world, called American Fashion Travel.