Photographs of Victoria Beckham clad only in a bra and knickers and heels have been unveiled in a new advertising campaign for Emporio Armani.

Looks like Madonna’s Louis Vuitton ads have some competition.

Victoria Beckham models for the Emporio Armani Underwear Spring/summer 2009 campaign, which was again shot by Mert Alas and Marcus Piggott. (Her husband David shot the men’s version of the Emporio Armani underwear line.)

The 34-year-old former Spice Girl has said, “It’s an honor to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.”

Posh is locked into a three-year deal, for which, according to the Daily Mail, she was paid $24 million. Billboards, magazines, blogs — Posh’s six-pack is about to be all over them until 2012.

While, Papa Becks who is crazy about cars drives a Porsche, son is no behind when he vrooms with élan in his latest toy car, which is none other than the refined version of the ultra-small Porsche sports car.

The toy car is handcrafted and is powered by a diesel engine. Costing £50,000 (approx. $73,000), the customized small Porsche is a single-seater. Source: Bornrich