Chanel continues to develop their J12 watch collection. For this summer they are coming out with the J12 Marine Diver – a waterproof watch up to 300 meters.

The Watch Case – available in two color variants (black or white) – is made from a high-tech ceramic and the crystal is an AR-coated sapphire.

The watch movement is using a Swiss automatic caliber and its bracelet also using a high-tech ceramic and it has an extra caoutchouc rubber strap.

The display case debuted by Hublot at the front of its stand during Baselworld 2010 was far and away the most remarkable attraction at that fair.

It enabled each visitor to see how a watch would look on their wrist, with a choice of models and sizes available.

The Bell & Ross iconic Instrument BR watch collection welcomes a new aviation-inspired member – the BR 01-92 Radar watch.

Reading the time on the Bell & Ross Radar watch might seem confusing at first glance, but it’s actually fairly simple.

Three independent rotating discs are driven by the movement to indicate the hour, minutes, and seconds.

To celebrate its first 150 years at the leading-edge of Swiss design, TAG Heuer has launched an ultra-exclusive gift box.

The chest contains a limited-edition Tag Heuer watch, the Grand Carrera Calibre 17 RS2 Chronograph and the company’s first branded phone, the Meridiist.

Designed by French master craftsman Fred Pinel, this celebratory gift box will be unveiled at the Baselworld 2010 in Switzerland.

Rolex is refining its classics for 2010. The new Explorer I for 2010 has been given a slightly wider new dial (39mm) and comes complete with polished numeral indexes, and a whole heap of luxurious refinement.

In the watchmaking world, the Oyster is iconic and mythical. Introduced in 1926, it is the first waterproof wristwatch.

First image of The Hourglass designed by Marc Newson for Ikepod. The “sand” is composed of carbon or nickel plated nanoballs.