Louis Vuitton takes its travel theme “to infinity and beyond” in its latest “Core Values” campaign underlining its travel roots:

The campaign features astronauts Buzz Aldrin, Jim Lovell and Sally Ride, marking the 40th anniversary of “One giant leap for mankind.”

Aldrin, who walked on the moon in 1969 was shot by Annie Leibovitz with his fellow astronauts posed with a battered pickup truck and a Louis Vuitton Icare travel bag while gazing up into the sky in the California desert.

The ads will hit magazines’ July issues in a couple of weeks.