Italian design label Armani has teamed up with sports label Reebok for a new line of running shoes, introduced during the men’s fashion shows in Milan.

The new EA7 collection, which consists of sporty (The Runner) and more sophisticated styles (Mega Chic), comes after fellow Italian designer Salvatore Ferragamo launched sneakers with Yohji Yamamoto and Kanye West’s successful design stints for Louis Vuitton and Nike sneakers.

Combining fashion and fitness in shoes isn’t completely new then — however, Armani’s translation could be the most sports-focused yet.

Cristiano Ronaldo has been featured in new ads of the Spring/Summer 2010 campaigns for Emporio Armani Men’s Underwear and Armani Jeans.

In the new pictures that have been released by the famous clothing line, the 24-year-old athlete is seen taking off his clothes and baring his abs.

Italian fashion brand Armani has announced the opening of its first hotel in Dubai for March 18.

The luxe label has chosen the just opened Burj Khalifa (formerly Burj Dubai), the world’s largest tower,  to host its first venture into hospitality.

More hotels are planned for Milan, New York, Tokyo, Shanghai and London, although no dates have been specified at this point.

The Transformers actress, Megan Fox, 23, has signed on to model for the new Emporio Armani Underwear and Armani Jeans campaigns.

The actress succeeds Victoria Beckham (She is not re-upping her contract with the label so she can concentrate on her clothing line).

Fox’s Armani ads – which were photographed by Mert Alas and Marcus Piggott in Los Angeles this past weekend – will begin running worldwide in January.

Armani Dolci is a Giorgio Armani special line that features delectable chocolates, now including a special orange packaging for Halloween.

In the chic box, closed with a silk ribbon, there are artfully filled dark and milk chocolate bonbon with creamy fillings of gianduja (chocolate and nuts), and…a secret frizzy ingredient.

Armani have teamed up with Samsung to release another “haute couture” phone, this time it is a smartphone using the Windows Mobile operating system.

It’s one of the first phones available with the Windows Mobile 6.5 operating system, which will lead the way to a new generation of mobile applications.

The phone was released by none other than Steve Ballmer who felt, the phone was “the most fashionable phone he’s ever had a chance to talk about.”