David Beckham has lent his face and body to Armani in the past, starring in the Italian label’s underwear ads to the joy of female fans worldwide, but it seems the star athlete has had enough of sharing revenues earned with his good looks.

According to Women’s Wear Daily, Armani‘s turnover almost doubled during the time Beckham was spokesmodel for the brand.

“It proved to me that there is a real market for good-looking, well-made men’s bodywear,” Beckham told the paper, adding that “the push to do something of my own really came as a result of my collaboration with Armani.”

Giorgio Armani, the man behind one of the world’s biggest fashion chains, is in talks with advisers over funding to build his first hotel in Britain.

The 200-plus room luxury venue could be built in Knightsbridge, west London, near the iconic Harrods store.

Among options under consideration is whether to convert office space or an old hotel into a £300million-plus site, the Dailymail reports.

Following her fashion and beauty ads for Italian luxury house Armani, Megan Fox is now starring in a newly released ad for the brand’s Armani Code perfume.

Both the men’s and women’s versions of the scent are a few years old, but a new men’s flanker called Armani Code Sport — composed of lemon, mandarin, mint, gray amber, ginger, and vetiver — is scheduled to be released in June.

Oozing a Pulp Fiction-inspired vibe, Fox plays her part as mysterious femme fatale alongside male model Chris Folz in the commercial that was shot in Los Angeles.

The new video ad for Emporio Armani Underwear and Armani Jeans featuring Tennis star Rafael Nadal has made its way out in full.

The 50-second clip sees Nadal player going shirtless, wearing only Armani’s jeans and briefs. He leans on the wall and a piece of wood, and lies on the wet floor.

The video is made for the clothing line’s Spring/Summer 2011 advertising campaign.

Here’s the Armani Exchange S/S 2011 ad campaign with Simon Nessman, Alejandra Alonso, Marlon Teixeira, Francisco Lachowski and Clara Alonso.

The “Style Festival” campaign was photographed for 3 days at Empire Polo Fields, in Indio, California by Matthew Scrivens and styled by Kate Lanphear.

Italian fashion designer Giorgio Armani categorically denies press reports that the luxury hotel brand is planning to develop a hotel in Russia’s Caucasus region.

“The Armani Group categorically states that reports of its intention to open an Armani Hotel in the Russian Caucasus are without foundation,” the Italian group said.

At the end of January, Russia’s Kommersant daily cited sources who claimed the Armani Hotels and Resorts brand was to open a hotel in the Stavropol region’s mineral springs resort area, together with other investors.