Tag Archives: apple

Apple Watch store France

London, Paris, Tokyo to get Apple Watch stores

Apple Watch store France

On April 10, Apple will open three dedicated stores-within-stores to sell its premium smartwatch.


The stores, which will be situated in London’s Selfridges, Galaries Lafayette in Paris and Isetan in Tokyo, will be spaces where customers will get the opportunity to get up close with the devices, trying them on and even placing orders ahead of their official launch date.


All three different versions of the Apple Watch will officially go on sale on April 24 in the US, the UK, Australia, Canada, China, France, Germany, Hong Kong and Japan.


Apple aiming to build cars by 2020


Apple plans to start production of an electric car by 2020, Bloomberg News reported Thursday, based on anonymous sources.

The online rumor mill about the prospect of an Apple car has gone into overdrive following news that the company has hired auto engineers and experts from an electric car battery-maker.

It’s reported that Apple has hired 200 people to work on the project.

Tesla Motors Inc. and General Motors Co. are also targeting a 2017 release of ultra-efficient electric vehicles.

Photo: 2020 Apple iMove Study by Liviu Tudoran

Apple Watch Sport

Apple Watch projected to sell 20 million

Apple Watch Sport

Apple has reportedly placed an initial order of 5-6 million examples of the Apple Watch in the run up to its April launch.

However, according to research and analysis company CCS Insights, the first Apple smartwatch could sell four times that amount.

The Wall Street Journal on Tuesday reported that Apple’s Taiwan suppliers have been instructed to produce an initial run of 5-6 million watches, 50% of which will be the aluminum-bodied rubber strap Sport version and a further one-third of which will be the more substantial stainless steel Classic version.

This means that although the price hasn’t been confirmed, and speculation is that it could cost thousands, rather than hundreds of dollars, as many as 1 million 18k gold Apple Watches are also going into production.

CCS Insights is predicting that 2015 will be the year of the smartwatch and is forecasting an eight-fold increase in sales over the next 12 months.

The company believes that 75 million wearable devices in total — including clip-on cameras and health sensors — will be snapped up by consumers and that as many as 20 million of those devices will be Apple Watches.

Data published on Wednesday, February 11 from Canalys shows that only 4.6 million smart band devices shipped globally over the course of 2014 and that of that number just 720,000 were Android Wear smartwatches.

It too is forecasting that shipments and sales are posed for explosive growth once the Apple Watch goes on sale in April.

However, despite the initial excitement, there is a chance that Apple is still searching for its smartwatch’s ‘killer app’ and, according to the Wall Street Journal, the watch initially had an even bigger focus on health, but features such as blood pressure tracking were dropped because they were either too complex, weren’t sufficiently reliable or would have meant that the watch needed to gain FAA approval to go on sale.

As it is, Apple has invited a host of developers currently working on Apple Watch apps into the company to help get them finished and perfectly polished in time for the device’s retail launch.

Gold Apple Watch

Gold Apple Watches will be kept in safes

Gold Apple Watch

Sources claim that pro jewelry-store level strong boxes will be fitted in Apple Stores ahead of the company’s first smartwatch going on public sale.

Speculation is still rife regarding how much exactly Apple’s premium gold-edition smart watch is going to cost.

And this revelation from insiders, who spoke to 9to5 Mac, suggests that the device could well be the most expensive product in Apple’s entire range.

As well as serious safes, fitted out with wireless chargers to keep the watches going, the gold edition of the Apple Watch will also be sold to potential clients differently, with an even bigger focus on individual service, underlining the watch’s premium status and customization options.

The Apple Watch is available in three variants (Watch, Sport’ and Edition) and in two different sizes. Prices in the US will start at $349 but it’s not clear if that price is for the stainless steel Watch edition or for the lightweight anodized aluminum Sport edition.

ipad pro

Apple Reportedly Planning 12-inch iPad Pro

ipad pro

Apple may not be releasing a 12.9-inch display iPad as originally expected, but the rumored iPad Pro, which will be coming sometime during 2015.

Instead the latest rumor suggests that a smaller 12.2-inch iPad Pro will be launched in early 2015, and will compete with Microsoft’s Surface Pro 3.

The latest rumor also suggests that the device will be as thin as an iPhone, and be more complete than previous iPads.


Japanese tech site macotakara also states that the oversized iPad will feature stereo speakers and a second microphone and is being developed with the education as much as the enterprise market in mind.

A number of usually accurate sources, including Ming-Chi Kuo have all corroborated that Apple has been working on a larger tablet for some time, but the macotakara report is the first to mention the device’s sound system and to state that the company will be going with a 12.2-inch screen. Earlier reports have stated that the iPad would have a 12.9-inch screen.

However, there does appear to be a growing consensus that the latest addition to Apple’s tablet line-up will be officially unveiled in Spring 2015.


According to the latest data from the Consumer Electronics Association, published at the start of October, tablets are high up on consumers’ tech wishlists this holiday season. However, the latest figures from IDC show that Apple is losing market share to other tablet makers at a very fast rate.

The iPad Pro was supposedly set to start its mass production in December. However, with the overwhelming demand for iPhone 6 and the iPhone 6 Plus, Apple suppliers rescheduled it for early next year.

Apple Watch on display in Paris

The Apple Watch Is on Show at Paris Fashion Week

Apple Watch on display in Paris

, a high-end retailer located near the Louvre, showcased the new Apple watches on Tuesday as part of Paris Fashion Week.

The day started early with a try-on event for fashion VIPs – including Karl Lagerfeld and Vogue editor Anna Wintour – hosted by Jony Ive, Apple’s head of design, and Marc Newson, its newest high-profile design hire.


Karl Lagerfeld and Anna Wintour

Though the smartwatch couldn’t be touched, this one-day showcase at Colette marks the first time that the Apple Watch has been displayed outside of an invite-only event.

Members of the press had the opportunity to see the Watch up close when it was unveiled a few weeks ago, but the experience was not extensive, given the watches on display at the time were not working models.

Apple Watch pop-up

The boutique had devoted its entire window display to the Apple Watch in a display that was inspired by the device’s multiple circle operating system.

No word yet as well if the smart watch will be sold in Colette, although the idea was considered interesting by  representatives.

iPad Air (R) and iPad Mini

A Gold iPad Air Is Coming Soon

iPad Air (R) and iPad Mini

Apple is rumoured to be adding a gold colour option for its revamped full size iPad Air, which is expected to be unveiled later this month.

The move is an attempt to boost sales of iPads as the demand for all tablets starts to cool following nearly four years of unprecedented growth.


Ming-Chi Kuo, the KGI Analyst with a golden touch when it comes to second-guessing what Apple has planned, said in September that he expected a gold version of the iPad to materialize this year and reports from various sources also claim that the company is considering offering some of its 2015 notebooks in the same finish.

If true, the decision would be a remarkable turnaround. Apple adopted gold as a color finish for the iPhone 5S and decided that applying the finish to anything bigger than a smartphone crossed the line from stylish to tacky.

ABI Research, which published its latest report into the state of the tablet market on Tuesday, claims that growth in the sector is at an all-time low of 2.5 percent and while Apple and Samsung are still the world’s most popular tablet brands — they account for almost 70 percent of all sales — they are starting to stagnate as cheaper alternatives arrive in stores.

As well as a gold-tone finish, the new iPad Air is expected to feature a faster processor, a special treatment on the screen to make it easier to view when outdoors and the same Touch ID fingerprint scanner on the latest-generation iPhone in order to up security and simply mobile payments.

And while Apple is yet to send out invites, the company is expected to unveil its new tablets at a special event towards the end of October.

iPad Air (R) and iPad Mini

Apple likely to announce new iPads on October 21

iPad Air (R) and iPad Mini

 is planning another media event to launch its next-generation tablets and maybe even a redesigned MacBook Air notebook too.

The very first North American and European consumers may only just be getting their hands on the latest iPhone but Apple isn’t resting on its laurels and is instead planning a second major launch event to showcase a new iPad Air and iPad Mini.


Both tablets are tipped to receive the same impressive processor found in the latest iPhone and will come with a fingerprint scanner integrated into the homekey to enable biometric security and simply online purchasing.

What’s less certain is whether or not the new tablets will be unveiled alongside other new devices. Apple has been reportedly working on a new 12-inch MacBook Air with a higher resolution display, even thinner form factor and a more powerful, yet more efficient Intel processor.


However, due to processor manufacturing problems at Intel it’s very likely that the new computer’s debut could be pushed back to early 2015.

Apple will also be bringing higher definition Retina displays to its iMac desktop range at the event and, if it can agree content licensing deals, that a new Apple TV set-top box will also be revealed.

iphone 6

Apple sees record demand for new iPhones

iphone 6

Pre-orders for the iPhone 6 and iPhone 6 Plus topped a record-breaking 4 million in the first 24 hours the phones were on sale, according to Apple.

“Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October,” Apple said in a statement.


Apple last week unveiled the iPhone 6 and iPhone 6 Plus, in a move aimed at satisfying consumer preference for bigger smartphone displays.

The announcement means Apple may see shortages and long lines at its retail stores when sales begin on Friday.


“Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday,” Apple chief executive Tim Cook said in the statement.

Sales are set to open at 8 am local time in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and Britain. Some 20 more countries will get the iPhone September 26.

Apple Store Wangfujung Beijing opening


What Do The Top Watchmakers Think of Apple Watch?

jean claude biver caviar hublot

The Apple Watch looks “too feminine” and its design will not stand the test of time, luxury giant LVMH’s watch guru has told German media.

Jean-Claude Biver, who heads LVMH’s luxury-watch division, said Apple had made some fundamental mistakes designing the Apple Watch.


This watch has no sex appeal. It’s too feminine and looks too much like the smartwatches already on the market,” Biver said in an interview with daily Die Welt.

“To be totally honest, it looks like it was designed by a student in their first trimester,” added Biver who heads up ,  and

Apple Watch

Biver predicted the much-anticipated device, with its square face and curved edges, would soon be outdated.

Luxury always has something timeless, it’s rare and conveys prestige,” he was quoted as saying, adding that the same could not be said for Apple Watch, which is expected to be bought by millions of customers and will likely be beyond repair in a few years’ time.

Biver is not the first watch chief to be dismissive of Apple’s efforts. Swatch CEO Nick Hayek earlier told Swiss media that the world’s biggest watch group was “not nervous” about Apple’s foray into the market.

Apple Watch, which comes in several colours and links to the iPhone, will start at $349 when it is released early next year.

Apple Iphone 6 diamond

The World Most Expensive iPhone 6 costs $2.7 million

Apple Iphone 6 diamond

 has been commissioned to create a luxury version of the iPhone 6 in solid 18 carat solid gold, fully encrusted with diamonds.

The phone will take approximately 2 months to make by recreating the full body in solid 18ct gold weighing approximately 85gsm and painstakingly handset with over 6,127 brilliant cut diamonds in VVS1 IF Colour.


The apple logo will be cut to the exact shape of the apple logo from 51.29 carat (10.258g) with a cushion flawless cut.

Amosu Iphone 6 diamond

Alexander Amosu has called his creation “Amosu Call of Diamond IPhone 6” with its mouth watering price tag of £1.7 million ($2,75 million.)


Just in case this is a little out of your price range, then you can settle for Amosu 24ct Gold Iphone 6 at £2,399

The Apple Watch collection

Apple Unveils the $349 Apple Watch!

The Apple Watch collection

Apple has introduced three collections of the new Apple Watch just after revealing the new iPhone 6 and the iPhone 6 Plus.

And as expected from any device that was developed under the watchful eyes of Jony Ive, it’s as stylish as it is potentially useful.

But good looks alone do not guarantee a device is going to be any good, so how does it stack up to the competition?


The Apple Watch can track motion, health, fitness and well-being, monitor heart-rate, can be used to make phone calls and send single touch messages, as a replacement for a physical wallet when paying for goods, as an iPhone camera remote control and as a standalone mp3 player.

But all of the features have been carefully and intelligently integrated in a way that makes the device as simple to use as an iPhone.

There are also intelligent touches like a digital crown wheel that can be pushed or turned to navigate the watch face and interface with apps without obscuring it with your fingers and which Apple is hailing as its most revolutionary navigation tool since the click-wheel on the iPod.

Apple Watch

But perhaps most importantly, the company has avoided taking the ‘one-size-fits-all” approach.

The watch is available in three different styles, or ‘collections’ — Watch; Watch Sport; and Watch Edition — and in two different watch face sizes.

Watch comes with a polished or space black finish stainless steel case and a choice of six different straps ranging from stainless steel bracelets to leather bands.

Watch Sport swaps stainless steel for lighter aluminum and a tougher display for those that want to make the most of its activity-tracking capabilities.

Meanwhile the Edition collection is for those that want glamour. The smartwatch is plated in 18-karat gold and owners will be able to choose from six styles each with their own specially designed band.

The Apple Watch is set to go on sale, initially in the US only, in early 2015 and will cost $349.

It is compatible with the iPhone 5, 5C, 5S and the iPhone 6.

iPhone 6 and iPhone 6 plus

Apple unveils two big-screen iPhones

iphone 6

 on Tuesday unveiled two new versions of the iPhone, boosting the screen size of the iconic smartphone to 4.7 and 5.5 inches.

Unveiling the iPhone 6 and iPhone 6 Plus, Tim Cook said the company was launching “the biggest advancement in the history of iPhones.”

Apple senior vice president Phil Schiller, speaking at the event in Cupertino, California, said the new iPhones were “simply stunning” with improved displays thanks to polarized glass.


Both the handsets iPhone 6 and iPhone 6 plus are powered by the Apple-designed A8 chip.The A8 is able to sustain performance-intensive tasks, like playing a game at higher frame rates. The iPhone 6 is up to 50% more energy efficient, claims the company.

If we talk about the thinness, the iPhone 6 is merely 6.9 mm while iPhone 6 Plus is just a smidge more at 7.1 mm.

The iPhone 6 has a resolution of 1334 by 750 with 326 pixels per inch, for a more than 720p Retina HD display. iPhone 6 Plus has a resolution of 1920 by 1080 with 401 pixels per inch. That’s full 1080p HD resolution.

iPhone 6 and iPhone 6 plus

Apple’s move comes as consumers are switching to handsets with bigger displays to watch videos and browse the Internet.

How Much Will The iPhone 6 Cost?

The iPhone 6 is priced at $200 for 16 GB, $300 for 64 GB, and $400 for 128 GB, with a two year contract.

The larger iPhone 6 Plus commands a premium: $300 for 16 GB, $400 for 64 GB, and $500 for 128 GB.

Both phones come in silver, gold, and black. Pre-orders start this Friday, September 12, and the phones go on sale Friday the 19th.

Ferrari FF

The Ferrari FF is the first car with Apple CarPlay!

Ferrari FF World Premiere

 has won the race to bring Apple’s new iPhone-supporting infotainment system to consumers as the first deliveries of the FF begin.

Apple’s CarPlay system, designed to make smartphone use safe, intuitive and distraction-free while behind the wheel, will eventually be coming to the dashboards of Hondas, Volvos, Mercedes and Jaguars among others, but, for now at least, Ferrari drivers will have one more reason to feel superior.

CarPlay was officially unveiled at the Geneva Motor Show in March where Volvo, Mercedes and Ferrari all demonstrated working versions of the system in their soon-to-be-released cars.


As well as enabling hands-free calling, messaging and web searches, CarPlay gives users access to their iPhone’s music library, to turn-by-turn navigation via Apple maps and to a small number of third party apps that have met Apple’s strict in-car safety criteria.

Following the official unveiling, a host of other manufacturers, including Hyundai, Alfa Romeo, BMW, Citroen, Jaguar, Land Rover, Mazda and Toyota, plus aftermarkets system makers Pioneer and Alpine all also announced that they’ll be supporting the technology.

However, many of those carmakers have had to adjust timetables as they experience problems integrating CarPlay into their infotainment systems.


Ferrari appears to have had no such problem integrating CarPlay into the FF, its four-seat family GT car. The very first model to sport the feature was delivered to its Italian owner this week with more deliveries scheduled to UK, German French, Japanese and US clients in the coming days.

The system will also be available on the new California T convertible which, like CarPlay, was revealed for the first time in Geneva.

Samsung Youm project

Could the next iPhone have a curved screen?

Apple has just been awarded a patent for a curved touch screen manufacturing process, stoking rumors about what the company could be planning for its next generation of tablets and handsets.

Samsung Youm project

The US patent, No. 8,603,574, awarded on Tuesday, is for a manufacturing process that would enable a screen to remain responsive to touch despite the effects of curving or shaping.

As part of the initial filing made in 2010, Apple specifically provides examples of its use in displays, touch pads and even mice. It also explains that current methods for curving a display result in a less sensitive and responsive screen; the process creates ‘dead’ areas.

Apple’s approach uses a film that is applied to a screen or surface before it is shaped, which would ensure that its whole surface remains touch-sensitive once curved.

The filing also gives examples of more complex shapes, like waves as well as simple curves, that would be possible thanks to the process that Apple is patenting.

Whether or not the patent is a signal of Apple’s future intent remains to be seen but there is little doubt that curved and flexible displays are set to play a huge role in the future of mobile device design.

Samsung and LG, two of Apple’s biggest competitors in the smartphone and tablet space, have already launched smartphones with curved, flexible displays as showcases for their own display capabilities.

Christopher Bailey Burberry

Christopher Bailey gets CEO job at Burberry

Christopher Bailey

The Burberry designer, one of the key players behind the brand’s success, has been promoted to the role of CEO after the announcement of the departure of Angela Ahrendts for Apple in mid-2014.

Sales have doubled under American-born Ahrendts during her eight years with the brand, which have seen the London-based luxury label grow to one of the fashion world’s biggest names.

Burberry is renowned for its tech-friendly physical and online stores, link-ups with emerging musical talent, and innovative digital-heavy shows.

After arriving at Burberry in 2001, Bailey now joins an elite group of designers who occupy both CEO and creative director roles. Ralph Lauren, the chairman and CEO at his namesake label, also still runs the design teams, while fellow silver-haired fashion fox Giorgio Armani is currently chief designer, president and CEO of the Armani Group, as well as the sole shareholder of Giorgio Armani S.p.A.

So the big questions for consumers remain: what will Christopher Bailey change at Burberry, and what is Apple cooking up? The first question is difficult to answer.

Has Bailey been hired as a safe pair of hands, due to his inside-out knowledge of the company, or does he have new ideas for a shake-up which could see new product lines hitting stores in 2014?

The Apple question seems easier. With a series of big hires from the fashion world (earlier this year Apple pinched Yves Saint Laurent CEO Paul Deneve), it looks like Apple is about to move further into the world of wearable tech.

Recent smartwatch efforts by Samsung and Sony have been derided for “unfashionable” designs, and Apple will be hoping it can foster more of a luxurious image around any future devices.

gold colour iPhone

‘Gold rush’ for new iPhones in China

gold colour iPhone

Apple’s first gold-colour iPhone sold out immediately in Hong Kong and mainland China, according to reports and online buyers desperate to snap up the new status symbol.

Pre-orders for the iPhone 5S — also available in silver and “space grey” — launched at 6:00 am Tuesday in both Hong Kong and mainland China.

“Right after it started, the champagne gold model was sold out,” Phoenix TV — a Hong Kong-based broadcaster with most of its audience living on the mainland — said on its website.

Although Hong Kong resellers say demand is down for the new 5S and 5C models because they are also available on the mainland — the first simultaneous launch to both markets — one dealer told AFP that the gold phones could still resell at a profit.

Apple’s Hong Kong website on Wednesday took down the link to the 5S pre-order page, saying reservations would resume on September 21.

Gold apple logo

First photo of the iPhone 5S in ‘champagne’

champagne iphone

TechCrunch has published the first photos of the iPhone wearing its new shiny coat. In addition to the traditional black and white, Apple’s next smartphone will reportedly be available in a pale gold color.

In addition to the traditional black and white models, the forthcoming iPhone 5S could also be available in a flashier version, all in gold, according to American tech specialist website TechCrunch.

Apple’s new smartphone will be presented on September 10, most likely alongside a more affordable version of the device, dubbed the iPhone 5C.

According to these rumors, Apple may introduce a new “champagne” color to the iPhone range. The shimmery gold shade is said to be easily obtained by anodizing the smartphone’s aluminum casing.

Well-heeled Apple fans can already purchase iPhones made of solid gold, or even encrusted with diamonds, through brands such as Amosu or Goldgenie, for several thousand euros, but the “champagne” iPhone would present a more affordable alternative for fans of metallic colors.

Readers of TechCrunch commented that an iPhone with a gold case would likely sell particularly well in the Chinese and Indian markets, where the color is popular.

swiss watches

Apple smartwatch will be waited by Swiss watchmakers

swiss watches

Swiss watchmakers are warily eyeing Apple’s reported progress towards creating a “smartwatch”, but say they are not too worried about the tech goliath’s likely incursion into their traditional turf.

The California-based company has so far been tight-lipped about its suspected plans to wrap some of its popular iPhone and iPad capabilities into a wearable device that can be viewed at the flip of a wrist.

Industry observers have warned that the entry by Apple and other technology giants into the traditionally narrow watch-making field could revolutionise the market.

“I think this will lead to a changing of the guard,” said Jerome Bloch, who heads the men’s fashion unit at Parisian style agency Nelly Rodi.

Smartwatches are expected to entice the so-called Generation Y, born into an increasingly tech-savvy world between 1980 and 2000.

And luxury goods lovers of all ages, who tend to be big tech consumers, will also likely be seduced, Rodi told AFP, insisting: “This will happen very fast.”

Apple has already proven its ability to steamroll new markets, having first redefined music buying before upending the mobile telephony market.

But in the confines of the Swiss Alps, Apple’s suspected ambitions have so far caused no panic.

“It would be pretentious to think that this kind of watch would fail to compete with Swiss watches,” said Jean-Claude Biver, the head of the luxury Swiss brand Hublot that belongs to French LVMH.

“But they will in any case clearly not be competing with the high-end Swiss watches, which account for most of the exports,” he told AFP.

According to Vontobel analyst Rene Weber, a full 87 percent of Swiss watch exports carry price tags of more than 1,000 Swiss francs ($1,050).

The real threat could be to the lower end of the scale, such as entry-level brands owned by the Swatch Group, the world leader in the field, analysts said.

According to Kepler analyst Jon Cox, brands in the US and Asia would suffer most once the wristbands hit the market.

“I suspect that the possible market impact on Swatch Group would be below 5.0 percent of its operational profit,” he told AFP.

In an interview with the Hebdo magazine earlier this year, Swiss Group chief Nick Hayek said he was “serene” in the face of Apple’s likely entry into the market.

He said he had even allowed Apple engineers to visit his company.

While Swatch’s low-end plastic watches are perhaps its most recognisable, the Swiss company operates in every price range, from the Flik Flak kid’s watches to prestigious timepieces under the Breguet or Omega brands which can cost more than one million Swiss francs a piece.

In the 1970s, Swiss watchmakers suffered a serious crisis when they missed the boat on the quartz revolution, but they have since bounced back with a vengeance thanks to Swatch and especially the high-end segment.

“Swiss watches are among the very rare luxury accessories for men and differentiate themselves clearly from low-end watches made in China,” Citigroup analyst Thomas Chauvet said.

While smartwatches could cause a bump or two, the industry is not expecting to stall again.

“This is not going to be an innovation breakthrough the same way the rise of quartz was in the 1970s,” Chauvet said of the pending smartwatch invasion.

And Swiss watchmakers have no intention of passively waiting for the Apple onslaught.

Tag Heuer, also owned by LVMH, has already made headway into the emerging smartwatch segment by partnering with US tech group Oracle.

The Swiss brand, which sponsors Oracle’s America’s Cup yachting contender, has developed a watch capable of providing each sailor with a wide range of data, including wind direction and the tilt of the boat.

Thomas Houlon, head of Tag Heuer diversification, said close cooperation with Oracle engineers had paid off.

“We worked on this for a year, which in terms of developing a watch is very fast,” he told AFP.

Vintage Apple computer auctioned off for $668,000

Apple 1 Computer

An extremely rare, working example of Apple’s first PC has sold for $671,400 in Germany. It is believed to be one of only six working examples of the Apple I, the computer that Steve Jobs and Steve Wozniak conceived and built in a garage.

The fledgling PC was little more than a circuit board to which the owner needed to add a power supply, monitor and keyboard.

Yet despite being minimalist in the extreme, it retailed for $666.66 back in 1976 and Jobs and Wozniak estimate that they built and sold 200 in total and, in doing so, kickstarted the personal computer revolution.

The computer’s new owner is described as an entrepreneur from the Far East who wishes to remain anonymous. The Apple I had belonged to Fred Hatfield, a retired electrical engineer living in New Orleans who had owned the device from new.

According to the New York Times, he sold the then-broken computer earlier this year for $40,000 to an unnamed businessman. He subsequently had it repaired and got Steve Wozniak to autograph the circuit board before entering it in Saturday’s sale.

When he was informed that the now-functioning computer had set a new world record, Hatfield is quoted as saying: “My God,” before adding: “Best to him. He’s the one who fixed it up and figured the best way to sell it for all that money. Evidently, he’s very good at this.”