alex white pradfe4f9w600 468x312 Prada gets Iconoclast makeover

Four of the world’s leading fashion editors are putting their signatures on the visual identity of Prada stores in New York, London, Milan, and Paris for the upcoming fashion season.

Following the order of the fashion week season, W Magazine’s Alex White will start the project with the New York Broadway store.

Love’s Katie Grand will then apply her vision to London’s Bond Street location.
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