October 27th, 2009

Jimmy Choo and the Elton John AIDS Foundation have launched the Project PEP collection to support the Simelela Rape Centre in South Africa.
The vibrant capsule collection features a distinctive and collectible punk rock motif print representing Jimmy Choo’s passionate and individualist spirit.
You could help raise awareness for this worthy cause by entering a photo competition. It’s very simple!

February 1st, 2009
Sir Elton John has launched his own range of crystal-encrusted iPods - to raise cash for AIDS orphans in Africa.
The “Starburst iPod” has been created by Laban Roomes of Goldgenie as he is known for producing gold-plated ones. Each iPod has colour co-ordinated Swarovski crystals embedded into it by advanced laser technology
Elton personally oversaw the design of the limited-edition music players - and had his signature lasered on the back of each one.

