Oscar de la Renta Esprit Facebook

Oscar de la Renta launches huge Facebook campaign

America’s master of big-impact gowns Oscar de la Renta is readying the release of his first perfume in a decade, Esprit d’Oscar, via social media. Thanks to his label’s ingenious “Oscar PR Girl” (who also operates a Tumblr blog), traditional media are almost entirely skipped in the promotional strategy. The luxury brands is informing fans [...]

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Jimmy Choo Spring/Summer 2011 Campaign

Crystal Renn is the new face of Jimmy Choo, replacing Amber Valletta in this colourful block colour campaign, photographed by Inez & Vinoodh.

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Keira Knightley’s full ‘Mademoiselle’ fragrance ad

Following on the heels of Blake Lively’s handbag campaign for Chanel, Keira Knightley is starring in a video for the commercial of the brand’s Mademoiselle fragrance. The commercial was directed by Joe Wright and shows the actress channeling an elegant superhero, wearing a beige catsuit and riding a motorcycle to her shoot at Chanel’s Paris [...]

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Beijing targets luxury ads amid wealth gap

Beijing has banned outdoor advertising that promotes high-end lifestyles as the government seeks to ease public concerns about the country’s widening wealth gap. Businesses Have been given an April 15 deadline to rectify such ads, along with any that excessively promote “foreign” things. It gave no details on which “foreign” things were deemed objectionable. Such [...]

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Karl Lagerfeld directs Magnum ice cream campaign

Karl Lagerfeld is directing Magnum ice cream’s latest advertising campaign, which features American actress Rachel Bilson. The three-piece film series will be revealed on April 21st during the Tribeca Film Festivalfor the debut of an original film series. Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to [...]

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Blake Lively’s Chanel Mademoiselle Ads Revealed

We brought you Blake Lively’s debut Chanel ad earlier in the week and now we’ve got our fingers on the full campaign for the Mademoiselle handbag line. Karl Lagerfeld personally chose Lively for the campaign, calling her “an American dream girl,” and shot the photographs himself at Chanel’s Parisian headquarters. The New York Times reports [...]

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