Georgia May Jagger will be the face of the Italian fashion house’s Spring/Summer 2010 campaign.

The 17-year-old daughter of rock legend Mick Jagger and world-renowned model Jerry Hall will replace Gisele Bundchen.

Georgia appeared on her first Vogue cover in November 2009, and was voted this year’s Model of the Year at the British Fashion Awards.

Anja Rubik by Karl Lagerfeld

Here is the first look of Chanel’s Spring / Summer 2010 ad campaign starring supermodel Claudia Schiffer as well as models Freja Beha Erichson and Karl Lagerfeld muse Baptiste Giabiconi.

Gianfranco Ferr̩, the Italian fashion house, has taken Dree Hemingway РGreat granddaughter of Ernest Hemingway Рas the face of their new campaign.

Dree has previously appeared in campaigns for Abercrombie & Fitch, and DKNY – and appeared on Givenchy’s autumn/winter 2009-10 catwalk.

Ferré creative directors Tommaso Aquilano and Roberto Rimondi say they chose Hemingway to portray “the free and fearless nature of an utterly feminine woman”, which the collection demanded.

Karl Lagerfeld has jumped behind the camera again for Chanel’s pre spring / summer collection.

We saw a preview in July this year when Lara Stone and Baptiste Giabiconi were spotted posing with a motorbike in front of the Paris Chanel boutique.

In this short film called Vol de Jour, Lara and Baptiste run around Paris to visit each Chanel store, grabbing everything they love while spending quality time together.

Actress Julianne Moore will appear in BVLGARI’s Spring Summer 2010 jewelry and watch advertising campaign.

The campaign, scheduled to debut in February 2010, marks a new artistic direction for BVLGARI:

Rather than focusing on individual product categories, the ads will depict a lifestyle that they are calling Eccentric Charisma.