Chanel has once again called on photographer Jean-Paul Goude to immortalize the latest addition to its Chance line of fragrances.
The first teaser, released on Monday, June 8, will be followed by the worldwide release on June 10 of the campaign in full.
This isn’t the first time the French brand has collaborated with the celebrated illustrator, photographer and advertising film director, especially in the realm of perfumes. Jean-Paul Goude has already masterminded numerous campaigns for Chanel, including some for Egoïste, Coco Chanel and some fragrances from the Chance line.
It’s for the Chance collection of scents that Chanel has once again called on the French legend, specifically for the Chance Eau Vive perfume.
A bold woman looking for a challenge
For this latest advertising campaign, Goude has opted to highlight a daring young woman, ready to face any challenge. The first and foremost challenge: breaking into the team of Chance girls.
The action unfolds in an imaginary bowling alley. Instead of your usual bowling ball however, the young heroine grabs a bottle of Chance Eau Vive and, under the watchful gazes of the three other women, sends it down the aisle for a strike. Having faced her challenge and overcome it, the star of the campaign is accepted by her peers.
The new zesty floral Chance scent
Chance Eau Vive is the first fragrance concocted by Olivier Polge. The scent opens on notes of grapefruit with a hint of blood orange. This gives way to a bouquet of jasmine, white musk, vetiver and cedar.
Chance Eau Vive will be available for purchase on June 12 in Chanel points of sale, as well as from authorized retailers, as a 50ml bottle for around €71 or a 100ml bottle for around €102.
It is already available in advance at the Chanel Beauté store located at 382 rue Saint-Honoré in Paris.
Singer, model and actress Sky Ferreira is the new face of Jimmy Choo’s new women’s fragrance Illicit, which will debut in the U.S. this fall.
The scent was created by perfumer Anne Flipo, who said of the fragrance: ‘I imagined a remarkable yet audacious fragrance, with a tempting signature. That’s why I decided to lay down a fizzy start and floral heart on a unique honey-amber structure. Built around sensuality and addiction, it offers radiance and timeless elegance.’
Willow Smith has been announced as the new face of Marc Jacobs, joining Cher to front the designer’s Autumn/Winter 2015 campaign.
Posted to Facebook and Instagram, the photo, taken by David Sims, reveals a 14-year-old Smith sitting on a step ladder wearing a metallic coat, pleated skirt, and lace-up shoes.
“Beauty, style and talent know no age. It is those individuals whose creativity, unique vision, and voice inspire all of us here to create and express ourselves through our medium: fashion,” wrote Jacobs on IG.
“Photographed by David Sims, this season’s ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality.”
Karlie Kloss has been tapped to front the designs of Donatella Versace in a fall ad campaign that will feature two sets of trifecta models.
For her women’s wear collection, Kloss along with Caroline Trentini and Lexi Boling will be seen posing on scaffolding, as seen on their fall runway show. The 3 models succeed Versace’s previous muse, Madonna.
The men’s wear campaign will feature models River Viiperi, Oliver Stummvoll and Alessio Pozzi posing against the backdrop of a ladder and concrete wall.
“My new campaign is pure Versace, remixed and revolutionized. The power of color, cut and the new #greek motif speak for themselves,” she said.
Hip-hop artist Ciara has landed a new starring role in the latest Roberto Cavalli campaign. The American musician is promoting the Italian fashion house’s evocative Fall/Winter 2015-16 collection through “Ciara’s Kingdom,” the story of a world encapsulated in one room.
The space acts as a surreal kingdom, with the walls representing a magical sky and the surfaces and floors inspired by desert volumes, sand dunes and earthy hues.
Shot by photographer Francesco Carrozzini, the campaign emphasizes the collection’s dreamlike quality, with luxurious fabrics and rich colors adorned by prints designed to “capture the warmth of a starry night with the brilliance of elegant solid colors”.
The focal point of the collection is its long, flowing dresses bearing traces of traditional oriental embroideries offset by modern details.
It is the second music-themed campaign of the year for Cavalli, whose Spring/Summer 2015 photoshoot was themed around the Coachella music festival, featuring stars including the French singer Soko.
Last December the house revealed American rapper Nicki Minaj as its “face”, with the designer praising her “strong sensuality”.
SAINT LAURENT PARIS has unveiled the images for its pre-fall 2015 campaign, starring Austrian model of the moment Helena Severin.
Comprising a series of black and white shots by Saint Laurent creative director and fashion photographer Hedi Slimane, the campaign features garments from the new collection ranging from tailored coats to sequined mini dresses as well as the label’s “Emmanuelle” bag.
Aaron de Mey was the makeup artist for the shoot, while Didier Malige took care of the hair. The collection is now available online.
Dior has unveiled its latest campaign, featuring a designer-clad Rihanna using the French château of Versailles as her midnight playground.
“Secret Garden IV” is the fourth film in a mini-series directed by Steven Klein for the fashion house. It sees the Barbadian singer, dressed in various outfits from the label’s Fall 2015/2016 collection, dancing through the palace’s corridors and gardens after nightfall.
The accompanying music, “Only If for a Night” by Midas, will appear on the Barbadian pop star’s upcoming album, set for release this month.
Shot by Steven Klein in Versailles, the photos have Rihanna modeling bags like the Diorama while posing in the palace and moonlit garden.
Actress Stacy Martin is joining forces with Prada fashion label Miu Miu to help launch its first fragrance this September.
After appearing as part of the ensemble cast in Lars von Trier’s “Nymphomaniac,” the Anglo-French actress booked roles in a clutch of 2015 films including J. G. Ballard adaptation “High Rise,” the fairy-tale inspired “Tale of Tales,” Jean Paul Sartre-based mystery “The Childhood of a Leader,” feature film debut “Winter” from music video director Heidi Greensmith, and French drama “Taj Mahal.”
Beauty product manufacturer Coty, Inc., which supplies fragrances for Calvin Klein, Chloé, Davidoff, Marc Jacobs, and its own brand Philosophy, was announced as Miu Miu’s partner in 2013.
Star of the “Divergent” films, Theo James will be the muse of the latest Hugo Boss perfume ad campaign, it was announced. The brand will soon unveil a new fragrance for men, according to a press release.
James says he is honored to be representing Hugo Boss, a brand he has long admired for its equilibrium between classic and contemporary.
On Tuesday, May 5, French fragrance and beauty brand Coty announced Dree Hemingway as the new face of the Chloé Signature fragrance.
Ernest Hemingway’s great-granddaughter is a talented actress, but lately it’s her modeling career that is truly taking off.
Her success is confirmed by the news that she will embody the perfume Chloé Signature in a new campaign to be unveiled this September.
“I am very honored to be the new face of Chloé,” says the model in a release from Coty. “It is a brand that has been a part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloé into the world of fragrance.”
DONATELLA VERSACE, from the fashion house of the same name, will be the face of the next Givenchy campaign.
Some might find it strange that such an iconic designer would lend herself to a “competing” brand. Yet the two luxury brands make it a habit of surprising the public with their celebrity muses, and Tisci and Versace, both Italian, are longtime friends, a detail they didn’t hesitate to confirm on social networks once the announcement was made.
Riccardo Tisci posted a black and white photo of himself with the Italian designer on his Instagram account, accompanied by the caption, “So proud and honored to introduce my new ultimate icon: Donatella Versace…,” adding, “FW15 Givenchy Family Campaign MORE TO COME SOON!”
The hashtag “mertandmarcus” accompanied the post, hinting that the famous photographer duo could be responsible for shooting the campaign.
As for Donatella Versace, she wasted no time in commenting on Givenchy’s Twitter page: “For my talented friend Riccardo. Together we break fashion boundaries today!”