Tag Archives: ad campaign

Sarah Jessica Parker for Jordache.

Sarah Jessica Parker signed up as new face of Jordache

US fashion brand Jordache has signed up Sarah Jessica Parker as the face of two of its collections.

Sarah Jessica Parker for Jordache.

The actress will model for the Jordache Collection and the Jordache Look Collection, which launches exclusively online today, WWD reports.

The brand, known for its women’s jeans, is launching its first e-commerce venture by reissuing popular jean styles from the 1970s and 80s for its Look Collection. It is also selling one-off items handcrafted from vintage Jordache designs.

Sarah Jessica Parker for Jordache

Previous Jordache models have included Heidi Klum and Elizabeth Hurley.

George Clooney Omega

George Clooney poses for Omega

George Clooney Omega

 has revealed on-set photos of George Clooney taken for the brand’s new Speedmaster campaign.

US photographer Sam Jones was behind the camera for Omega’s Speedmaster ’57 campaign, which promotes several new Speedmaster models released this year to celebrate the legacy of the original watch.

George Clooney for Omega

The new watches offer updates to the classic model and are geared toward the next generation of adventurers.

The campaign featuring Clooney, an Omega brand ambassador, was shot in Los Cabos, Mexico.

chanel chance wallpaper

Chanel’s new Chance campaign by Jean-Paul Goude

Chanel has once again called on photographer Jean-Paul Goude to immortalize the latest addition to its Chance line of fragrances.

The first teaser, released on Monday, June 8, will be followed by the worldwide release on June 10 of the campaign in full.

This isn’t the first time the French brand has collaborated with the celebrated illustrator, photographer and advertising film director, especially in the realm of perfumes. Jean-Paul Goude has already masterminded numerous campaigns for Chanel, including some for Egoïste, Coco Chanel and some fragrances from the Chance line.

It’s for the Chance collection of scents that Chanel has once again called on the French legend, specifically for the Chance Eau Vive perfume.

A bold woman looking for a challenge

For this latest advertising campaign, Goude has opted to highlight a daring young woman, ready to face any challenge. The first and foremost challenge: breaking into the team of Chance girls.

The action unfolds in an imaginary bowling alley. Instead of your usual bowling ball however, the young heroine grabs a bottle of Chance Eau Vive and, under the watchful gazes of the three other women, sends it down the aisle for a strike. Having faced her challenge and overcome it, the star of the campaign is accepted by her peers.

The new zesty floral Chance scent

Chance Eau Vive is the first fragrance concocted by Olivier Polge. The scent opens on notes of grapefruit with a hint of blood orange. This gives way to a bouquet of jasmine, white musk, vetiver and cedar.

Chance Eau Vive will be available for purchase on June 12 in Chanel points of sale, as well as from authorized retailers, as a 50ml bottle for around €71 or a 100ml bottle for around €102.

It is already available in advance at the Chanel Beauté store located at 382 rue Saint-Honoré in Paris.

Jimmy Choo Illicit

Sky Ferreira is the face of new Jimmy Choo fragrance

Jimmy Choo Illicit

Singer, model and actress Sky Ferreira is the new face of Jimmy Choo’s new women’s fragrance Illicit, which will debut in the U.S. this fall.

The scent was created by perfumer Anne Flipo, who said of the fragrance: ‘I imagined a remarkable yet audacious fragrance, with a tempting signature. That’s why I decided to lay down a fizzy start and floral heart on a unique honey-amber structure. Built around sensuality and addiction, it offers radiance and timeless elegance.’


Willow Smith for Marc Jacobs

Willow Smith joins Cher as next muse for Marc Jacobs

Willow Smith for Marc Jacobs

Willow Smith has been announced as the new face of Marc Jacobs, joining Cher to front the designer’s Autumn/Winter 2015 campaign.

Posted to Facebook and Instagram, the photo, taken by David Sims, reveals a 14-year-old Smith sitting on a step ladder wearing a metallic coat, pleated skirt, and lace-up shoes.

“Beauty, style and talent know no age. It is those individuals whose creativity, unique vision, and voice inspire all of us here to create and express ourselves through our medium: fashion,” wrote Jacobs on IG.

“Photographed by David Sims, this season’s ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality.”

Versace FW 2015 Ad Campaign

Karlie Kloss, Lexi Boling and Caroline Trentini for Versace

Versace FW 2015 Ad Campaign

Karlie Kloss, Caroline Trentini and Lexi Boling star in Versace’s fall 2015 women’s ad campaign.

Versace Fall 2015 handbags Ad Campaign

The three models were shot by Mert Alas and Marcus Piggot in front of a scaffolding, referencing the backdrop of the Italian label’s F/W 2015 show.

Versace Fall Winter 2015 Campaign

“My new campaign is pure Versace, remixed and revolutionized. The power of color, cut and the new #greek motif speak for themselves,” Donatella Versace told WWD.

Versace Fall 2015 Ad Campaign

Versace also debuted its menswear campaign for the fall season, which feature models River Viiperi, Oliver Stummvoll and Alessio Pozzi.

Versace Fall Winter 2015 Meanswear Campaign

The brand’s spring 2015 ad campaign, which launched in December, starred iconic pop star Madonna. The black-and-white photos were also shot by Alas and Piggott.

Karlie Kloss

Karlie Kloss is the new face of Versace

Karlie Kloss

Karlie Kloss has been tapped to front the designs of Donatella Versace in a fall ad campaign that will feature two sets of trifecta models.

For her women’s wear collection, Kloss along with Caroline Trentini and Lexi Boling will be seen posing on scaffolding, as seen on their fall runway show. The 3 models succeed Versace’s previous muse, Madonna.

The men’s wear campaign will feature models River Viiperi, Oliver Stummvoll and Alessio Pozzi posing against the backdrop of a ladder and concrete wall.

“My new campaign is pure Versace, remixed and revolutionized. The power of color, cut and the new #greek motif speak for themselves,” she said.

Cher for Marc Jacobs

Cher Is the New Face of Marc Jacobs

Cher for Marc Jacobs

Legendary singer and actress Cher is now the face of the Marc Jacobs fashion house, starring in its Fall/Winter 2015 campaign.

The first ad – shot by David Sims – shows the 69-year-old “Believe” singerl clad in an all black ensemble including a leather jacket, gown and gloves.

Jacobs clearly couldn’t be more excited for Cher’s big debut. “The amazing and beautiful CHER!” the celeb-friendly designer Instagrammed on Wednesday. “This is just the beginning…. More to come!!”

Esther Kamatari

Esther Kamatari is new face of Guerlain

Esther Kamatari

After Michelle Yeoh and Natalia Vodianova, exiled Burundian princess Esther Kamatari has been named ‘s new beauty ambassador.

Kamatari was France’s first black supermodel in the 1970s and has been tapped to front the luxury brand owned by LVMH, reports WWD.

In addition to being a writer and model, Kamatari, who came to France at the age of 19 in 1970, also ran for the Burundi presidency in 2004.

Roberto Cavali Fall 2015 Ad campaign

Ciara is the new face of Roberto Cavalli

Roberto Cavali Fall 2015 Ad campaign

Hip-hop artist Ciara has landed a new starring role in the latest Roberto Cavalli campaign. The American musician is promoting the Italian fashion house’s evocative Fall/Winter 2015-16 collection through “Ciara’s Kingdom,” the story of a world encapsulated in one room.

The space acts as a surreal kingdom, with the walls representing a magical sky and the surfaces and floors inspired by desert volumes, sand dunes and earthy hues.

Roberto Cavali Fall 2015 campaign

Shot by photographer Francesco Carrozzini, the campaign emphasizes the collection’s dreamlike quality, with luxurious fabrics and rich colors adorned by prints designed to “capture the warmth of a starry night with the brilliance of elegant solid colors”.

The focal point of the collection is its long, flowing dresses bearing traces of traditional oriental embroideries offset by modern details.

Roberto Cavali Autumn 2015 campaign

It is the second music-themed campaign of the year for Cavalli, whose Spring/Summer 2015 photoshoot was themed around the Coachella music festival, featuring stars including the French singer Soko.

Last December the house revealed American rapper Nicki Minaj as its “face”, with the designer praising her “strong sensuality”.

Dior Secret Garden IV

Rihanna and Dior release extended Secret Garden video

Dior Secret Garden IV

Dior unveiled their Secret Garden IV campaign last week, featuring Rihanna, and on Tuesday they released a longer version of the video.

Footage follows Rihanna cloaked in a form fitting gown, moving sensuously down the halls and through the gardens Chateau Versailles outside Paris.

The video, directed by Stephen Klein, was created to promote the Esprit Dior Tokyo collection. The only light sources are candles and the moon.

The natural light is used to emphasize the metallic aspects of the creations, which include a sparkling sequined gown, metal-crafted earrings and the Diorama handbag with a metal closure.

Saint Laurent pre-fall 2015

Saint Laurent unveils pre-fall 2015 campaign

Saint Laurent pre-fall 2015

 has unveiled the images for its pre-fall 2015 campaign, starring Austrian model of the moment Helena Severin.

Comprising a series of black and white shots by Saint Laurent creative director and fashion photographer Hedi Slimane, the campaign features garments from the new collection ranging from tailored coats to sequined mini dresses as well as the label’s “Emmanuelle” bag.

Aaron de Mey was the makeup artist for the shoot, while Didier Malige took care of the hair. The collection is now available online.

Saint Laurent prefall 2015

Rihanna Dior Secret Garden campaign

Rihanna stars in latest Dior campaign

Dior has unveiled its latest campaign, featuring a designer-clad Rihanna using the French château of Versailles as her midnight playground.

“Secret Garden IV” is the fourth film in a mini-series directed by Steven Klein for the fashion house. It sees the Barbadian singer, dressed in various outfits from the label’s Fall 2015/2016 collection, dancing through the palace’s corridors and gardens after nightfall.

The accompanying music, “Only If for a Night” by Midas, will appear on the Barbadian pop star’s upcoming album, set for release this month.

Rihanna Dior Secret Garden campaignRihanna Christian Dior Secret Garden ad campaignRihanna Dior Secret Garden ad campaign

Shot by Steven Klein in Versailles, the photos have Rihanna modeling bags like the Diorama while posing in the palace and moonlit garden.

Rihanna Christian Dior Secret Garden campaign

The brand also announced Jennifer Lawrence as the face of Dior makeup line just days ago.

Stacy Martin for Miu Miu

Stacy Martin signed for Miu Miu fragrance campaign

Stacy Martin for Miu Miu

Actress Stacy Martin is joining forces with Prada fashion label Miu Miu to help launch its first fragrance this September.

After appearing as part of the ensemble cast in Lars von Trier’s “Nymphomaniac,” the Anglo-French actress booked roles in a clutch of 2015 films including J. G. Ballard adaptation “High Rise,” the fairy-tale inspired “Tale of Tales,” Jean Paul Sartre-based mystery “The Childhood of a Leader,” feature film debut “Winter” from music video director Heidi Greensmith, and French drama “Taj Mahal.”

Beauty product manufacturer Coty, Inc., which supplies fragrances for Calvin Klein, Chloé, Davidoff, Marc Jacobs, and its own brand Philosophy, was announced as Miu Miu’s partner in 2013.

Theo James

Theo James lands Hugo Boss perfume ad campaign

Theo James

Star of the “Divergent” films, Theo James will be the muse of the latest Hugo Boss perfume ad campaign, it was announced. The brand will soon unveil a new fragrance for men, according to a press release.

James says he is honored to be representing Hugo Boss, a brand he has long admired for its equilibrium between classic and contemporary.

Dree Hemingway for Chloe Signature

Dree Hemingway to represent Chloé Signature fragrance

Dree Hemingway for Chloe Signature

On Tuesday, May 5, French fragrance and beauty brand Coty announced Dree Hemingway as the new face of the Chloé Signature fragrance.

Ernest Hemingway’s great-granddaughter is a talented actress, but lately it’s her modeling career that is truly taking off.

Her success is confirmed by the news that she will embody the perfume Chloé Signature in a new campaign to be unveiled this September.

“I am very honored to be the new face of Chloé,” says the model in a release from Coty. “It is a brand that has been a part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloé into the world of fragrance.”

Dree Hemingway will follow in the footsteps of Anja Rubik, Suvi Koponen, Clémence Poésy and Chloë Sevigny.