Tag Archives: ad campaign

Lady Gaga for Shiseido

Watch: Lady Gaga in latest Shiseido ad

Lady Gaga for Shiseido

In the latest ad for Shiseido, Lady Gaga may start off au naturel, but by the end of the 30-second promo, in true Gaga fashion she ends the ad with beaded curtains hanging off her eyebrows. As only Gaga can do…


With the tagline “Be Yourself. That’s what makes you beautiful,” the singer sports a pretty, natural face at the beginning of the ad, and leaves the hotel in a nondescript fringed dress.

But once in the limo, the Lady finds her inner self by changing into a blue leather jumpsuit and affixing beaded curtains to her eyebrows.

New Calvin Klein Jeans ad campaign inspired by sexting

“Hahah a light threesome never hurt anyone ☺ ☺ ☺” reads the text message illustration that accompanies a suggestive image of three young people as part of Calvin Klein Jeans’s latest ad campaign, unveiled today.

It’s what happens when the fashion brand’s famously controversial “My Calvins” campaign — which shot Brooke Shields — meets the Millennial generation’s sexting and Tinder.

“Our past campaigns have been more image-driven and this one was about starting a conversation through provocation,” said Melisa Goldie, Calvin Klein Inc. chief marketing officer to Women’s Wear Daily.

The campaign intends to highlight the stark reality about the freedom of quasi-instantaneous online hookups, said Goldie.

Calvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaign Calvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaignCalvin Klein Jean sexting campaign

Katy Perry Launches Twitter Pop-Up for New Fragrance

Katy Perry has announced the official launch of her latest fragrance “Mad Potion” on Twitter.

The pop star has re-tweeted a message from her pop-up store’s account @katyperrypopup to her 72.9 million followers, announcing that the perfume can now be bought online by US customers.

The $29.99 scent can even be purchased directly from the social media site, using the Twitter Buy Now card. And for those elsewhere in the world, purchasing details are set to be released soon, and according to WWD the fragrance will also eventually make its way into stores.

The fragrance contains notes of vanilla orchid, peony and apple musk. It has a musky heart comprising a mixture of Bourbon vanilla, jasmine petals and delicate, soft musk, and base notes including vanilla, amber and musk.

It is the latest commercial venture for the global superstar, whose popular scents include Purr, Royal Revolution and Killer Queen.

katy perry mad potion

The singer also recently confirmed her status as fashion icon with the announcement of two hot new clothing campaigns.

Earlier this month she was revealed as the star of the H&M 2015 holiday campaign and is set to feature in a global TV and print ad series which will be “full of joy and togetherness for the holidays.”

Katy Perry for HM

She also caused a stir by starring in the Autumn/Winter 2015 campaign for the luxury Italian fashion house Moschino.

Photos posted by the singer from her Brooklyn shoot show her rocking a grungy, punked-up style to showcase the collection’s bold new pieces, with one memorable image showing her posing nude, covering up using a black fur coat adorned with the house’s signature vibrant motifs.

Katy Perry Gets Nude For Moschino Ad


Kendall Jenner Estee Lauder

Is this Kendall Jenner’s new Estee Lauder campaign?

Kendall Jenner Estee Lauder

Kendall Jenner unveiled her signature lipstick shade for Estée Lauder just last month, and now the model has shared pictures from what appears to be a new photo campaign with the cosmetics company.

The US beauty posted two photos to her Instagram page with the simple caption “w/ @esteelauder”. The first shows her lying facedown on a bed covered with blankets, face covered by her brunette tresses, wearing a cami top and lacy underwear. The second sees her taking a selfie with her figure silhouetted against a silk screen.

Kendall and Estée Lauder teamed up back in June on the limited edition lippy “Pure Color Envy Matte Sculpting Lipstick“. Described by the group as “Part poppy. Part orange crush. All matte. All Kendall.,” the high-impact color is only available online and comes in a signed case.

Kendall Jenner silk screen

It is the latest high-profile collaboration for the reality TV star, who has been on the radar over the past few weeks for starring in the latest Balmain campaign with younger sister Kylie, as well as featuring in the new Fendi ad shot by Karl Lagerfeld himself.

Earlier this month she confirmed her position as catwalk queen when she closed the Chanel haute couture Autumn/Winter 2015/16 show as Lagerfeld’s “bride”, wearing a military-style cream suit.

Riri by Rihanna

Rihanna Announces New Fragrance, “RiRi”

Riri by Rihanna

Singer Rihanna announced on her Twitter account yesterday that a new perfume called RiRi by Rihanna is about to launch.


The fragrance is “coming soon,” she revealed, accompanying a publicity image in which the star is pictured in pink gloves and pearls with the bottle, filled with pink juice, in the foreground.

Rihanna’s previous fragrance, Rogue Love, hit stores last year in time for the holiday season. That women’s fragrance followed closely behind Rogue Man, which launched the same year; among the other scents she’s released are Nude and Reb’l Fleur, her debut 2010 perfume.

Save the Arctic

Vivienne Westwood launches campaign to ‘Save the Arctic’

Save the Arctic

Dame Vivienne Westwood has recruited a host of famous faces including Kate Moss and George Clooney for a new environmental campaign exhibition on now in London.

The British fashion designer has teamed up with photographer Andy Gotts MBE to help him out on the project, titled “Save the Arctic.”

It comprises a series of 60 shots of iconic faces including Pamela Anderson, Stella McCartney, Naomi Campbell, Rita Ora, Dame Judi Dench and Grayson Perry among others. Each celebrity is sporting a Vivienne Westwood-designed “Save the Arctic” t-shirt, with the pictures arranged in gallery format along escalators running up to the London headquarters of oil company Shell, which is due to start drilling in the Arctic this month.

The chic t-shirts are made from organic, unbleached cotton by a cooperative in Peru, and are printed in the UK and certified by the G.O.T.S. (Global Organic Textile Standard).

Save the Arctic campaign

“It was John Sauven’s brilliant idea to exhibit the images in Waterloo — using the escalators as a new art space in London — hundreds of people will be able to see the images,” explains the fashion designer.

“People all over the world understand that the Arctic melting will affect us all. If we’re to save it, the time to act is now.”

She added: “There are 7 million people signed up to Save the Arctic, with global public opinion still growing — we need to continue this momentum until it becomes a torrent they can’t afford to ignore.”

According to the fashion label, the campaign “reflects a growing global call for protection of the unique and fragile Arctic.”

The exhibition runs in London Underground’s Waterloo Station through July 26. Support the cause by buying your t-shirt here.

Marni Fall 2015

Marni Goes Minimal for its First Campaign

Marni Fall 2015

Italian luxury label  has launched its very first advertising campaign for the fall-winter 2015 season.

More than the collection itself, it is the Marni woman who is showcased in this particular campaign. Photographer Jackie Nickerson has endeavored to capture the essence of a woman of substance, knowing and independent.

To do so, she has photographed intimate moments in the life of the Marni woman in brightly colored settings, a signature of the luxury brand.

Marni FW 2015

Three photographs have just been unveiled by Marni. The Marni woman is shown lying on the floor, leaning against a table turned on its side, or standing in the corner of a room, face hidden, either because the model’s head is turned or because it is covered by her arms or hands.

To incarnate this new collection, marked by prints, pleats and leather, the brand recruited Dutch model Marte Mei van Haaster.

Marni FW2015

During the unveiling of this new series of photographs, the fashion house announced its intention to produce a new advertising campaign each season. Up to now, Marni had not necessarily produced an advertising campaign for each individual collection.

Read More @ lofficielsingapore.com

Jason Wu FW2015

Malgosia Bela for Jason Wu Fall 2015 Campaign

Jason Wu FW2015

Luxury label  has enlisted the talents of the famous Polish model for its fall 2015 collection, “The New Establishment”. A fresh twist on sophisticated classics inspired the new advertising campaign.

While previous campaigns were shot in iconic restaurants, the latest shoot has a hotel for a backdrop.

Wu didn’t settle for just any location, however, as the photo shoot took place in the majestic setting of the Baccarat Hotel in Manhattan.

Jason Wu Fall 2015

The only constants throughout the various installments of the campaign have been the photographers with whom Wu has collaborated.

Once again, he has turned to the masterful eye of Inez van Lamsweerde and Vinoodh Matadin to immortalize his fashion brand’s collection.

Polish supermodel Malgosia Bela stars in the campaign for this latest collection, which celebrates new classics. The monochrome looks are turned out in an understated palette of neutrals, such as brown and black.

Isabeli Fontana Goldea Twitter

Isabeli Fontana Shines in Bulgari ‘Goldea’ Fragrance Ad

Isabeli Fontana Goldea Twitter

A first look at the new Bulgari “Goldea” fragrance campaign has been released, featuring Brazilian model Isabeli Fontana.

Fontana published the campaign photo on her Twitter account, with a message reading “Amazed by this new fragrance shot by Mert & Marcus.”

Fontana was named the face of the Goldea campaign at the end of June. The scent’s unveiling took place in Sevilla, Spain, where Fontana was the guest of honor. Fontana said she was “honored” to be taking part in the campaign, according to an Instagram post.

Kendall and Kylie Jenner

Jenner sisters feature in fall/winter Balmain campaign

Kendall and Kylie Jenner

The Balmain army is growing! Kendall and Kylie Jenner will headline the new  campaign for the fall/winter season.

The starring photo, featuring the sisters in a near-kiss, was shot by Mario Sorrenti and is expected to come out in the August issue of US Vogue.

Joan and Erika Smalls

The Jenners are not the only siblings featured in the campaign, which also sees Joan and Erika Smalls, and Gigi and Bella Hadid for the women’s campaign, and Armando and Fernando Cabral for the men’s campaign.

Gigi and Bella Hadid

French fashion designer Olivier Rousteing said his campaign is “a celebration of the unique and unconditional love of siblings.”

Katy Perry for HM

Katy Perry to star in H&M’s holiday 2015 campaign

Katy Perry for HM

Katy Perry has bagged herself another major fashion campaign — this time as the festive face of H&M.

The US pop star has been revealed as the star of the store’s 2015 holiday campaign and is set to feature in a global TV and print ad series which the brand promises will be “full of joy and togetherness for the holidays”.

“H&M was one of the places where I first began cultivating my personal style,” the global sensation says. “I have continued to love integrating H&M pieces into my wardrobe throughout the years.”

“One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget,” says Katy Perry.

The singer worked with Swedish director Jonas Åkerlund and photographer Dan Jackson on the campaign, with the first teaser image showing her looking festive in a snuggly snowflake patterned rollneck sweater and sporting a bright red bow in her hair.

Kendall Jenner Goes Topless For Calvin Klein [VIDEO]

The latest Calvin Klein Underwear campaign features models Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute.


Calvin Klein Underwear ad campaign Kendall Jenner

Lensed by Mikael Jansson in New York, the black and white portraits fall on the more provocative end of Calvin Klein underwear campaigns with Jenner flashing her derriere and side-boob in nothing but a pair of undies.

“Calvin Klein originated sexy, and we’re going to reclaim, reimagine and reimage it,” said Melisa Goldie, chief marketing officer of Calvin Klein Inc.

CK Underwear Kendall Jenner Calvin Klein Underwear Kendall Jenner Calvin Klein Underwear  Edita Vilkeviciute Calvin Klein Underwear Isabeli Fontana Calvin Klein Underwear Joan Smalls CK Underwear Edita VilkeviciuteCK Underwear Joan Smalls

Tommy Hilfiger FW 2015 campaign

Tommy Hilfiger’s Fall Campaign Is Inspired By Football

Tommy Hilfiger FW 2015 campaign

 is celebrating 30 years with his fall-winter 2015 campaign which puts the spotlight on American football.

Tommy Hilfiger FW 2015

The campaign’s images echo the American designer’s football-themed fall runway show — but this time, it takes the theme a step further, featuring “The Hilfigers” surrounded by football players wearing their uniforms.

Tommy Hilfiger FW2015

The campaign — appropriately titled “Team Hilfiger” and lensed by Craig McDean — stars Behati Prinsloo in her second campaign for the brand.

Tommy Hilfiger Fall 2015

The campaign will break worldwide on Aug. 3, with a multimedia program that includes print, traditional display and social media.

mulberry FW 2015

Mulberry’s New Campaign Stars Georgia May Jagger

mulberry FW 2015

The face of Mulberry’s Autumn/Winter campaign will be model Georgia May Jagger, according to a tweet on the brand’s official Twitter account.

Jagger, who replaced Cara Delevingne last season, will feature in the Seventies-inspired collection, filled with more edge and sophistication than previous seasons.

mulberry FW2015 campaign

The campaign images were shot in London’s Chelsea neighborhood, where Jagger embodies 1960s actress Julie Christie in tweed, check-lined wool coats and printed jumpsuits.

In the campaign Mulberry also shows off its new arrival bag, the Roxette, a lightweight version of the brand’s existing Roxanne bag.

mulberry fall 2015 campaign

The campaign signals a new start for the brand, which has just welcomed Johnny Coca as its creative director.

mulberry FW 2015 campaign

Kendall Jenner Fendi

Kendall Jenner Stars In Fendi’s Fall 2015 Campaign

Model of the moment, Kendall Jenner, has landed the fall-winter 2015 campaign from  photographed by Karl Lagerfeld.

Kendall Jenner Fendi

Her hair is windswept to the side and pulled back and she is featured in an oversized camel trench coat, wearing nothing underneath and holding a fab tan and blue leather bag, with a huge wooden puppet in the backdrop.

In the second photo, a life-size wooden Karl puppet is the backdrop as she poses in a collared, white, sheepskin duster with color blocked flare pants and black boots. The full campaign is set to be released soon.

Kendall Jenner Fendi FW15

Jenner was first noticed by Lagerfeld when she made her runway debut in Marc Jacobs’ fall 2014 show. Since then, she has walked in every Chanel runway show and was the face of Lagerfeld’s Spring 2015 accessories campaign, alongside Baptiste Giabiconi.

Chanel Couture casino Kendall Jenner

Keeping Up with the Kardashians star Jenner has also starred in other high profile campaigns such as Estee Lauder, Calvin Klein and Givenchy.

miu miu fragrance campaign stacy martin

Miu Miu launches its first fragrance

miu miu fragrance campaign stacy martin

The campaign for Miu Miu’s first ever fragrance has been released with actress Stacy Martin as its star.

Photographed by Steven Meisel, the brunette wears a blue printed dress while peaking over at the vintage style perfume bottle with intrigue.

The fragrance features lily of the valley, jasmine, rose and akigalawood, an extract of patchouli.

There’s a depth coming from it, a twist to the saccharine sweetness. Think floral, but with a spicy, peppery twinge rather than an earthy one, in close mimicry of the Miu Miu girl – beautiful but with an interesting allure.

The bottle itself too is a reflection this character – a pastel blue body imprinted with the brand’s signature matelassé, with a flat red topper inspired by vintage fragrance caps that women used to apply scents to their necks. It’s more quirky than girly.

Source: L’Officiel Singapore

Rihanna PUMA forever faster

Rihanna’s First Ad For Puma Released

Rihanna PUMA forever faster

The brand ambassador and creative director of sportswear brand Puma has finally appeared in her first ad for the brand.

The 27-year-old star struck a pose in a visor, crop top, leggings, and jumper tied around her waist paired with Puma’s new Pulse XT trainers.

Barbadian singer, actress, and fashion designer Rihanna is the face of the new campaign for Puma sportswear brand

Rihanna joins fellow brand ambassadors Meek Mill and Usain Bolt for the Forever Faster campaign.

Ruth Bell

Alexander McQueen Fall/Winter 2015 campaign

Ruth Bell

 is to reveal its fall ad campaign Tuesday, shot by photographer David Sims, who also shot their spring ad campaign.

New faces include the models Ruth Bell, Julia van Os and Jamilla Hoogenboom and the first three photos will be released on Tuesday and the last three are to launch over the course of the remaining month.

Overall themes include femininity and individualism and the photos were taken in a studio in London.

Ruth Bell for Alexander McQueen

Naomi Campbell La Perla

Naomi Campbell sizzles in new La Perla campaign

Naomi Campbell La Perla

Supermodel Naomi Campbell stars in La Perla’s Made to Measure Atelier campaign featuring couture pieces.

The supermodel is shown sporting a cutaway swimsuit for one image. Titled “The Anchor,” the bathing suit features a golden-hued bandeau bra, halter strap and central band running down to the torso to the anchor-shaped brief. The British beauty wears a lacy look in black for the other.

Naomi Campbell La Perla campaign

The campaign is for the “La Perla Made to Measure Atelier,” the brand’s collection of pieces that can be tailored for a custom-made fit.