Tag Archives: ad campaign

Little Marc Jacobs FW15

Little Marc Jacobs Fall-Winter 2015-2016

Little Marc Jacobs FW15

This season Marc Jacobs evokes a playful spirit of adventure with a 2015-2016 A/W collection for kids aged 0-14 inspired by the world of the circus.

Boys are transformed into globe-trotters with prints that reference the circus and space in a mix of different materials (cotton, felt, fleece, leather and denim). Girls also get separates inspired by the circus theme but in a more delicate fashion with the use of traditional colors like red, blue and navy, floral and leopard prints and sequins. Young girls will also be able to dress in snake-skin sneakers recalling the designer’s famed mouse flats.

burberry Kids FW15

Burberry kids Autumn/Winter 2015

burberry Kids FW15

The British fashion house focuses this fall on timeless and classic pieces with a touch of rock, especially for little girls.

ATTENTION:DESIGNERS ARE AFTER YOUR KIDS

Print dresses, frilled or with colored lace, skinny jeans and classic or fringed wool capes, bomber or biker jackets are among the pieces available for girls. Boys can dress in graphic t-shirts, suit pants, chinos, polos, rain and down jackets. The iconic Burberry trench is also a staple piece of the collection.

Sophia Loren

Sophia Loren stars in Dolce & Gabbana lipstick campaign

Sophia Loren

Beauty icon Sophia Loren has her very own lip color thanks to a recent tribute from  called, Sophia Loren N°1.

The Italian actress stars in the accompanying ad campaign where she poses in a lace dress and Dolce & Gabbana jewelry. The Sophia Loren N°1 is a bright cherry red lipstick which was created with Loren’s help.

The designers paid tribute to their inspiration in a statement, declaring “Sophia Loren N°1 is our way of saying ‘Thank you, Sophia!’. Thank you for her beauty, thank you for being a world favorite, thank you for being an icon of the big screen and of Italian beauty. ‘”

The shade launches today at selected retailers for $37.

Dolce Gabbana Sophia Loren

Heineken commercial

WATCH Heineken’s New James Bond Ad

Heineken has unveiled a new TV spot titled “The Chase” which features Daniel Craig as James Bond in a high speed boat chase.

TOM FORD DRESSING JAMES BOND IN ‘SPECTRE’

The ad was created by Wieden & Kennedy Amsterdam. It was released on Facebook today and will air on TV and in cinemas from tomorrow.

The spot opens on Craig, who plays Bond in Spectre, jumping into a speedboat to evade some villains. A young woman, who is preparing for a waterskiing lesson, gets mixed up in the chase because she is attached to Bond’s boat. She ends up foiling the villains for the spy and manages to acquire a couple of bottles of Heineken, to boot.

Heineken commercial

Footage of Hervé Villechaize, who played the henchman Nick Nack in The Man With The Golden Gun but died in 1993, has also been inserted into the ad as a cameo role. Read the story @campaignlive.co.uk.

Jennifer Lawrence Be Dior Diorissimo

Jennifer Lawrence for Be Dior and Diorissimo

Jennifer Lawrence Be Dior Diorissimo

Oscar-winning actress Jennifer Lawrence continues her collaboration with Dior for an Autumn / Winter 2015-16 accessories campaign.

Fashion photographer David Sims captured the “Hunger Games”  and “Silver Linings Playbook” actress for the French luxury goods label.

Animal-inspired motifs and solid colors are thematic touchstones for the collection, according to Dior.

The Fall / Winter Be Dior and Diorissimo collections favor a range of materials including crocodile, python, alligator and metallic tweed.

Jennifer Lawrence AW15 Dior Jennifer Lawrence FW2015 Dior Jennifer Lawrence AW2015 Dior

A new look for Rykiel Kids for spring/summer 2016

Sonia Rykiel kids SS2016

New logo, new name and new inspirations — the Sonia Rykiel kids collections have been completely revamped in preparation for next season.

Always modern and chic, the S/S 2016 line dedicated to little ones is inspired by contemporary Parisian style but with an added playful touch.

Apart from the logo, the biggest change involves the name of the children’s collections that will now go by “SONIA RYKIEL PARIS” instead of “Rykiel Kids”. The change allows the fashion house to present a design continuity of all the collections in the Sonia Rykiel range.

The SONIA RYKIEL PARIS kid’s collections will in future be designed exclusively by Julie de Libran, artistic director for Sonia Rykiel. The change takes effect for the spring/summer 2016 collection.

Elegant and vibrantly colorful pieces

Sonia Rykiel kids 2016

For the next spring and summer season, the fashion brand pairs black with a multitude of colors from peony and powder pink to poppy red, yellow and blue featuring of course, the iconic Sonia Rykiel stripes.

Printed fabrics will also be one of the highlights of the collection including floral, checkered and childlike motifs (monsters, fruits and drawings by graffiti artist André Saraïva).

The materials are chic and refined: jersey, velvet, smooth and creased silk as well as tulle and boa feathers. Denim will also feature in the form of overalls. Girls will be able to choose from cuffed jumpsuit pants, a belted shirt dress, t-shirts and elegant dresses.

Sauvage Dior

WATCH Johnny Depp’s Short Film for Dior Sauvage

After releasing a teaser clip back in August, the full, director’s cut of Johnny Depp’s Dior Sauvage campaign has finally been released.

The ad, filmed by Jean-Baptiste Mondiano, shows Johnny Depp driving out of Los Angeles in a vintage Dodge Challenger. Depp says into the camera, “I gotta get out of here. Which way? I don’t know… Dior.”

WATCH: LILY-ROSE DEPP IS THE NEW FACE OF CHANEL

Sauvage Dior

The film also features an original track from slide guitarist Ry Cooder. The scent, due out on September 2, takes off from the original 1966 version but attempts to make it more modern, strong and masculine.

Cara Delevingne, Kate Moss Front Mango's Fall Campaign

Kate Moss & Cara Delevingne team up for Mango [VIDEO]

The ’70s are front and center in the new campaign from Mango, which features superstar British models Kate Moss and Cara Delevingne.

CARA DELEVINGNE & KATE MOSS CUDDLE FOR BURBERRY

The Spanish high street brand announced back in May that the two models would appear together in its fall/winter 2015 campaign, which is called #somethingincommon and was shot in Toronto by Inez & Vinoodh.

The campaign marks Delevingne’s first with the brand and Moss’s third.

Cara Delevingne and Kate Moss rock everything from military-inspired jackets to cool ponchos and suede in the images!

Cara Delevingne, Kate Moss Front Mango's Fall Campaign Cara Delevingne, Kate Moss Front Mango's Fall Campaign Cara Delevingne, Kate Moss Front Mango's Fall Campaign Cara Delevingne, Kate Moss Front Mango's Fall Campaign Cara Delevingne, Kate Moss Front Mango's Fall Campaign Cara Delevingne, Kate Moss Front Mango's Fall Campaign

Paris XVIE by Dior Homme

Dior Homme and Willy Vanderperre Present “Paris XVIE”

 has released a new video as part of its Homme Winter 2015-2016 campaign, filmed by Willy Vanderperre.

Dior Homme Paris XVIE

Starring model-turned-actor Boyd Holbrook, the film tells the tale of the day in the life of an American in Paris. Titled “Paris XVIE,” it is set at night and features a dapper-looking Holbrook wandering the French capital’s streets after nightfall. His rakish suit contrasts with the late-night neon signs flashing behind him, perfectly capturing the “subversive elegance” of the collection that Dior hoped to express in the clip.

Paris XVIE by Dior Homme

Moving from a Haussmaan-style apartment to a café terrace, viewers get a look at Dior Homme’s latest collection — a dinner jacket with tails, a winter coat and a crisp white shirt.

Dior Homme Paris XVIE

The Dior Homme winter collection was designed by Kris Van Assche. The movie comes with its own photography campaign, also featuring Holbrook.

Paris XVIE by Dior Homme

“We started this collaboration with a focus on the film and now the pictures also have that filmic feel,” says Vanderperre.

Dior Homme Paris XVIE

“We wanted somebody that we could explore the filmic idea with further, and it was Kris that suggested Boyd.”

Dior Homme Paris XVIE

Gisele Stuart Weitzman TV commercial

Gisele Bündchen Dances For Stuart Weitzman Commercial

Gisele Stuart Weitzman TV commercial

U.S. footwear and accessories label Stuart Weitzman is set to debut its first television commercial during this Sunday’s MTV Video Music Awards.

The spot stars Gisele Bundchen who also appears in Weitzman’s print ads.

The commercial is done in music-video format and was shot by legendary photographer Mario Testino. Bundchen wears Weitzman’s stretch leather Koko booties while dancing with a male dance troupe at the Millenium Dance Complex in Hollywood, Calif.

The music video will also launch on StuartWeitzman.com. If visitors to the site share the video using the hashtag #InOurShoes, they can unlock a free download of the song featured in the “Make That Move” music video.

But for the full-length commercial, you’ll have to tune into the 2015 MTV Video Music Awards this Sunday – via footwearnews.

longchamp autumn 2015

WATCH: Longchamp’s “Ladies, Ladies, Ladies” campaign

The 2015 fall campaign of French brand Longchamp dedicated this year to the designer’s shoes and ready-to-wear collections rather than showcasing the brand’s leather creations was shot with an original dose of humor and quirkiness. The light-hearted campaign was produced by the Please More Shooooes duo: Mathilde Toulot and Olivia da Costa.

In contrast to the luxury brand’s other recent campaigns starring Alexa Chung (since Spring/Summer of 2014), the fall campaign features no faces or recognizable individuals but a multitude of slender legs.

The campaign includes several scenes in which the viewer can see bodies and legs moving from place to place, be it in the office, the elevator, the gym or a café.

longchamp autumn 2015

It is perfectly staged to highlight moccasins, ankle-boots and ballerina pumps, three signature pieces of Longchamp’s fall 2015 collection.

Despite a strong focus on the shoes, the ready-to-wear collection is also portrayed in the campaign.

Teddy jackets, leather pieces, hooded jackets, slim pants, trapeze skirts and fall coats in the season’s colors: navy blue, black, burgundy, gold and orange are all items exhibited in fun, everyday situations.

Rogue pur Couture lipstick ad campaign

Cara Delevingne Strips Down For New YSL Campaign

Rogue pur Couture lipstick ad campaign

Delevingne bares it all again for another beauty campaign, this time for Yves Saint Laurent Beauty’s cult-favourite Rouge Pur Couture range.

Wearing a blazer, a bold red lip and nothing else, the British supermodel is photographed lazily, but very sexily, slumped on an old armchair.

Rogue pur Couture lipstick

With the announcement of Delevingne’s departure from the fashion industry, this campaign may well be her last with YSL Beauty. The Brit has been the reigning face of the brand for many seasons now, perhaps she’ll make an exception? We’ll just have to wait and see.

Via L’Officiel Singapore

Rafael Nadal Fronts Tommy Hilfiger Underwear Campaign

Rafael Nadal Fronts Tommy Hilfiger Underwear Campaign

Tennis star Rafael Nadal has been tapped to be Tommy Hilfiger’s newest underwear model.

Beginning this fall, the 29-year-old Spaniard will be seen topless, sporting nothing but a pair of boxer briefs in billboard ads around the world for the all-American brand.

The tennis star has been chosen to help the label relaunch their underwear collection focused on new technical features such as a four-way stretch microfiber and new waistband.

As part of his two-year contract, Nadal will also be the face of the brand’s new men’s fragrance, TH Bold.

In 2011, Nadal also took off his shirt alongside Megan Fox in ads for Emporio Armani Underwear and Armani Jeans.

Rafael Nadal Fronts Tommy Hilfiger Underwear CampaignRafael Nadal Fronts Tommy Hilfiger Underwear CampaignRafael Nadal Fronts Tommy Hilfiger Underwear Campaign

My Burberry campaign

Cara Delevingne’s top fashion moments

Comments that suggest fashion’s favorite wild child Cara Delevingne is set to quit modeling reached fever pitch this week following an interview with The Times in which the star opened up about the industry’s flaws and talked about focusing on her burgeoning acting career.

However, the British beauty has stopped short of announcing any definitive retirement from the catwalk, so we’re holding out hope that she returns one day. Because, apart from her world-famous eyebrows, look at what fashion would lose if she left for good:

Campaigns with Kate Moss

My Burberry campaign

From Burberry to Mango, the Mossy x Delevingne duo is one of our favorite fashion pairings in recent years. The two UK icons are both known for their quirky style, their strong personalities and their ability to break the mold. Plus, they both look amazing in trench coats.

Jumpsuits

Cara Delevingne 2015 MET Gala

Delevingne’s refreshing sense of style means she isn’t afraid to rock a daring jumpsuit on the red carpet, often teaming it with a bold beauty choice such as elaborate body tattoos, which she wore to the 2015 MET Gala.

High street glamour

Cara Delevingne Topshop SS 2015 Campaign

She has walked the runway for some of the biggest fashion houses and is a protégée of Karl Lagerfeld, but what we love most about Cara is her ability to bring her unique streak of cool to high street collections. Our favorite recent example is the Topshop Spring / Summer 2015 campaign, where she was spotted looking fierce in a white jumpsuit and silver heels.

An impeccable red lip

Cara Delevingne Cannes Film Festival 2014

She might be known around the world for her strong, heavy eyebrows, but Cara has proven time and time again that she can nail the red lip, too. She worked a gorgeous makeup look at the Cannes Film Festival 2014, wearing a rosy burgundy shade that matched her pale complexion perfectly and proved that you can focus on eyes and lips at the same time, with stunning results.

Catwalk dancing

Cara Delevingne and Joan Smalls

Cara’s sense of fun has always made her stand out in the fashion crowd. Who else would you expect to see dancing down the catwalk alongside Joan Smalls for Stella McCartney’s Autumn/Winter 2014 show?

Sauvage Dior

Johnny Depp for Dior Sauvage

Dior have started to unveil teaser images from their new ad campaign featuring actor Johnny Depp for a new men’s perfume, Sauvage…

Sauvage Dior

Johnny Depp has been announced as a new face for a Dior fragrance making his first ever fragrance ad.

The American actor is set to front a yet to be named fragrance to be released on September 1st 2015 for the luxury brand.

Dior declined to say how much the contract was worth, but it has pockets deep enough to afford him while also paying Natalie Portman and Charlize Theron to endorse its products.

Depp, ranked among the top-paid actors in Hollywood, has amassed an estimated fortune of $250 million, much of it thanks to the “Pirates” movie franchise, the latest of which he is currently filming in Australia.

Johnny Depp dior

Tiffany & Co AW15 campaign

 is heralding the arrival of Autumn 2015 with three sparkling new diamond jewelry collections.

Tiffany Victoria“, “Tiffany Bow” and “Tiffany Infinity” have been designed by the legendary jewelers to celebrate the “cherished connections between friends and loved ones.”

Family and friends feature heavily in the collections’ new campaign, with sisters Dree and Langley Fox Hemingway, longtime model friends Crista Cober and Imaan Hammam and supermodel Doutzen Kroes and her son Phyllon all taking a starring role. The black and white ads, shot by fashion photographer Mario Sorrenti, show the new jewels layered gracefully and paired with lacy, feminine fashion choices. The creative also shot a short film around the theme of “the joys of being together”.

sisters Dree and Langley Fox Hemingway

“Tiffany jewelry has long symbolized relationships that bring happiness and meaning to life,” said Caroline Naggiar, Tiffany’s chief marketing officer.

“It’s part of our great legacy, and we are proud to feature real life families in this campaign, adding a genuine emotional component to the designs’ style and beauty.”

Supermodel Doutzen Kroes and her son Phyllon

The house’s design director Francesca Amfitheatrof has added round and pear-shaped diamonds to the Tiffany Victoria collection to represent the delicacy of petals. Her Tiffany Bow was inspired by a slender thread you might tie around your finger to remember something or someone, and her Tiffany Infinity collection, inspired by the energy and vitality of an ancient symbol, has been contoured in a contemporary way.

Lady Gaga for Shiseido

Watch: Lady Gaga in latest Shiseido ad

Lady Gaga for Shiseido

In the latest ad for Shiseido, Lady Gaga may start off au naturel, but by the end of the 30-second promo, in true Gaga fashion she ends the ad with beaded curtains hanging off her eyebrows. As only Gaga can do…

LADY GAGA PHOTOGRAPHS HERSELF FOR SHISEIDO

With the tagline “Be Yourself. That’s what makes you beautiful,” the singer sports a pretty, natural face at the beginning of the ad, and leaves the hotel in a nondescript fringed dress.

But once in the limo, the Lady finds her inner self by changing into a blue leather jumpsuit and affixing beaded curtains to her eyebrows.

New Calvin Klein Jeans ad campaign inspired by sexting

“Hahah a light threesome never hurt anyone ☺ ☺ ☺” reads the text message illustration that accompanies a suggestive image of three young people as part of Calvin Klein Jeans’s latest ad campaign, unveiled today.

It’s what happens when the fashion brand’s famously controversial “My Calvins” campaign — which shot Brooke Shields — meets the Millennial generation’s sexting and Tinder.

“Our past campaigns have been more image-driven and this one was about starting a conversation through provocation,” said Melisa Goldie, Calvin Klein Inc. chief marketing officer to Women’s Wear Daily.

The campaign intends to highlight the stark reality about the freedom of quasi-instantaneous online hookups, said Goldie.

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