German brand Hugo Boss has released the commercial for its upcoming Just Different perfume.

Backed by four young male models, 39-year-old actor Jared Leto still holds his ground in the slightly wacky ad that plays with unusual perspectives and does its best to bring the “different” message across.

Leto has mainly made headlines recently thanks to his band Thirty Seconds to Mars and a hotly debated mohawk.

Nyasha Matonhodze, a Zimbabwean-born, British-raised 16-year-old model, has been chosen as one of the new faces of Louis Vuitton.

Nyasha Matonhodze entered the modelling world just two years ago after winning the UK Elite Model Look competition in 2009.

Joining her in the shots are Zuzanna Bijoch, 17, Daphne Groeneveld, 16, Gertrud Hegelund, 20, Anaïs Pouliot, 19, and Fei Fei Sun, 21.

The wait is almost over: two years after the Lebanese designer Elie Saab announced his debut scent, the launch has been scheduled for this summer.

Called simply Le Parfum, the fragrance developed by perfumer Francis Kurkdjian (Le Male by Jean Paul Gaultier) will be available from July.

Kurkdjian came up with a flowery-woody composition of orange blossom, jasmine, cedar, patchouli, and rose honey that will come in 30, 50 and 90 ml eau de parfum bottles as well as matching body products.

According to French media reports, the Inglourious Basterds actress has signed on to become the new face of Dior’s Hypnotic Poison fragrance.

Laurent — who has confirmed she will be wearing vintage Dior to the opening ceremony of the Cannes Film Festival as this year’s host — will be joining fellow French actress Marion Cotillard as spokesmodel for the luxury house.

The contract in question involves the brand’s mythic Hypnotic Poison fragrance, previously promoted by actress Monica Bellucci, but this is yet to be confirmed.

Schweppes has recruited screen siren Uma Thurman in another glamorous ad campaign, this time shot by famed high fashion photographer David LaChapelle.

In its latest TV ad blitz, the fizzy beverage maker trades in one statuesqueue blond for another, having used Nicole Kidman in a Bollywood-inspired ad campaign in 2009.

The ads feature Thurman reclining glamorously in an old-Hollywood-style vignette, speaking seductively about her love of the Schweppes beverage to a journalist.

Swiss luxury jewelry and watch brand Piaget has tapped Actress Jessica Alba to be an ambassador for its new Possession jewelry collection.

Alba features in six ads for Piaget’s Possession line, which were styled by Brad Goreski and shot by Patrick Demarchelier before being released on Facebook.

The star says that she likes the “chic and simple” design of the jewelry as well as the idea of layering the gold, silver, and rose gold pieces on top of each other.