Dunhill and Aurasma have collaborated to create a revolutionary digital experience, spearheading the creativity of augmented reality in the work of luxury and retail.

Alfred Dunhill have applied Aurasma technology to literally bring their Autumn Winter 2011 Voice campaign alive through your Smartphone or tablet.

This technology, when focussed on a flat image from the campaign transforms it into a moving image and a transactional platform. View the technology in action below!

The Wanderer is a new short film for Dior Homme, released along with the brand’s Fall/Winter 2011 Collection.

The video was conceived by creative director Kris Van Assche and shot by photographer Willy Vanderperre.

The campaign includes a series of nine photos that embody the spirit of the fall Dior Homme collection.

For its Fall 2011 campaign video, shot by fashion photographer Steven Meisel, the sophisticated Lanvin chose Pitbull’s “I Know You Want Me” as its title track.

Starring supers Karen Elson and Raquel Zimmermann – as well as a pair of dashing male models – the video sees the models getting their grove on.

The campaign has everything you have come to expect from Lanvin’s Alber Elbaz — ultra-feminine designs, stunning silhouettes, and glamorous accessories.

The Italian fashion brand has released its latest underwear and jeans campaigns starring the world’s number one tennis player.

Nadal — photographed by Steven Klein — is the third athlete to front the campaign, following in the footsteps of David Beckham and Cristiano Ronaldo.

The tennis player’s female counterpart for the brand’s underwear campaign is singer Rihanna who will replace actress Megan Fox. Her ads are yet to be released.

Christy Turlington is back for the third consecutive season as face of Louis Vuitton High Jewelry — here’s a behind-the-scenes video from the shoot of the F/W ads.

Turlington, who like her fellow “original supermodels” still stars in campaigns on a regular basis, can currently also be seen in Maybelline’s beauty ads.

Shu Qi is the new face of Emporio Armani for the fall campaign season – in China, Singapore and Malaysia – photographed by Mario Sorrenti.