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Madonna for Versace

Best Fashion Ad Campaigns of 2014

Here is a recap of some of the campaigns that left their mark on 2014.

David Sims for Bottega Veneta

As part of its ‘The Art of Collaboration’ series, which aims to highlight the talent of different contemporary photographers, Bottega Veneta called in British photographer David Sims, who shot supermodel Edie Campbell for the Fall-Winter 2014-2015 campaign.

In previous seasons, Pieter Hugo, Peter Lindbergh, Collier Schorr, Nan Goldin and Annie Leibovitz have shared their vision with the Italian brand.

Pharrell Williams and Cara Delevingne for Chanel

Directed by Karl Lagerfeld for the latest Chanel Métiers d’Art show, the highly anticipated short film “Reincarnation” featured two of the trendiest celebrities of 2014: Cara Delevingne and Pharrell Williams.

The British model and it girl played a waitress, while the American music producer and man of the moment played a bell hop. Geraldine Chaplin and Baptiste Giabiconi also appear in the short.

Madonna for Versace

After recruiting Lady Gaga in 2013, Versace decided to honor a page from its history by naming Madonna as the face of the SS 2015 collection.

Madonna for Versace

Shot by the famous fashion photography duo Mert Alas & Marcus Piggott, the campaign — in black and white — shows Madonna looking determined, sensual and more youthful than ever.

Julia Roberts for Givenchy

At age 47, Julia Roberts is the face of the luxury brand’s Spring-Summer 2015 collection. The first photos, revealed in early December, show the “Pretty Woman” star wearing a very androgynous look, with a black tuxedo jacket, a shirt with a contrasting white collar, and minimal makeup.

julia roberts givenchy

Anna Ewers for Alexander Wang

In the Denim X Alexander Wang campaign, photographer Steven Klein captured the young blonde in a very racy pose.

Alexander Wang Denim

One shot shows a close-up of Ewers’ thighs with a hand placed over her privates, while another shows her from head to toe, completely naked except for the jeans around her ankles.

Alexander Wang Denim Line

Needless to say, the images quickly made the rounds on the internet.


Roberto Cavalli Spring 2015

Nicki Minaj is the new face of Roberto Cavalli

Roberto Cavalli Spring 2015

 has a brand new face for Spring/Summer 2015: young American rapper Nicki Minaj.

The brand praised her “strong sensuality,” with the campaign seeking to capture the spirit of a “tribal dance” with the season’s colorful clothing and bold accessories.

Roberto Cavalli Spring Summer 2015

“I chose Nicki Minaj because she embodies the exuberant and modern femininity of the Cavalli woman.”

Roberto Cavalli SS15

“In recent years we have become accustomed to women castigated in clothes that hide their body shapes” explained Cavalli.

Roberto Cavalli SS15

“With this campaign, I wanted to send a strong countertrend message. I wanted a sensual woman who is aware of her body, who is not afraid to show her curves, rather she makes them a strength.”

tribal dance Nicki Minaj

Nicki Minaj wears the brand’s famous animal prints, as well as holding exotic animal skin accessories and (fittingly) a snakeskin-trimmed blazer.

Nicki Minaj

The campaign was shot in Los Angeles by photographer Francesco Carrozzini, with hair by Brent Lawler and makeup by Mylah Morales.

Nicki Minaj for Roberto Cavalli Roberto Cavalli eyewear SS15 Nicki Minaj CavalliRoberto Cavalli Handbags SS15

Calvin Harris for Emporio Armani

Calvin Harris is the new face of Emporio Armani

Calvin Harris for Emporio Armani

Thirty-year-old Scottish DJ Calvin Harris is the new face of  and will also represent the brand’s watch and eyewear lines.

“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy,” explained Armani.

“He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.”

Calvin Harris for Emporio Armani watches

Shot by Boo George in LA, he appears in the B&W images showing off next season’s menswear pieces, as well as sunglasses and a watch.

Calvin Harris is the world’s top-earning DJ for the second consecutive year according to the annual list compiled by Forbes Magazine.

Calvin Harris for Emporio Armani sunglasses

The first British solo artist to reach one billion streaming plays on Spotify, he has also gained the record for the most number one hits from a single studio album for his sophomore effort “18 Months.”

Calvin Harris to endorse Emporio Armani

Rafael Nadal for Tommy Hilfiger

Rafael Nadal is Tommy Hilfiger’s newest spokesmodel

Rafael Nadal for Tommy Hilfiger

American brand  has signed  as the latest face for its underwear and tailored ranges.

The first campaign starring Nadal will be shot in early 2015 in his native Spain, with the images breaking online and in print worldwide in autumn.


“Rafael Nadal has been a longtime personal friend and supporter of our brand, and I’m continuously inspired by his dedication and passion for his sport,” said Tommy Hilfiger.

“Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool.”


Nadal became the youngest athlete to complete the “Grand Slam” at the age of 24, and is only the second male player in the world to have completed the ‘Career Golden Slam’ (winning the French Open, Australian Open, US Open, Wimbledon, and Olympic gold).

Naomi Campbell Spring 2015

Naomi Campbell is the new face of Agent Provocateur

Naomi Campbell Spring 2015

Naomi Campbell is killing us with all her new campaigns this week, first Burberry and now Agent Provocateur’s sexy Spring/Summer 2015.

The London-based lingerie brand Agent Provocateur’s latest campaign for Spring/Summer 2015 was shot by fashion photographer Ellen von Unwerth.


Naomi Campbell for Agent Provocateur

Creative director Sarah Shotton was fascinated by girl gangs and 1960s pulp fiction novels and intrigued by the idea of the perfect crime.

The campaign was inspired by David Lynch‘s “Lost Highway” and Brian Palma‘s thriller movie “Body Double”, and shows Naomi posing seductively and scantily clad in lingerie.

Naomi Campbell for Agent Provocateur

“Naomi and Ellen were perfect for this as they both have such strong, individual personalities that work very well together. We chose Ellen as her aesthetic mirrors the sensual, mysterious undertones of the campaign concept impeccably,” explained Shotton, adding that Naomi was equally “witty, gorgeous and confident. She is a natural femme fatale.”

Naomi Campbell for Agent Provocateur

Dressed in a selection of pieces from the new Spring/Summer 2015 collection, with her riding crop in hand, Campbell plays a hitwoman you won’t be able to escape from in the images.

Naomi Campbell Spring Summer 2015

Zinedine Zidane for Mango

Zinedine Zidane becomes Mango’s latest ambassador

The former international soccer player and current Real Madrid Castilla coach will be the new face of Mango Man in an upcoming campaign.

Zidane will appear in the brand’s Spring-Summer 2015 menswear campaign, shot in Madrid. The first image revealed, in black and white, shows the sports legend in a shirt, tie and blazer.

Zinedine Zidane for Mango

This is not the first time Zidane has posed in a clothing campaign. In addition to being a spokesmodel for several sportswear brands over the years, he has represented the fashion label Y-3.


Zinedine Zidane for Y3

Likewise, this is not the first time Mango Man has chosen a soccer star as a spokesmodel: Gerard Piqué has posed for the brand in the past.

Gerard Piqué for mango

Before Zidane, Mark Vanderloo was the most recent Mango Man ambassador.

Balmain Summer 2015 campaign

Balmain Spring/Summer 2015 campaign

Balmain Summer 2015 campaign

 has unveiled a new campaign showing off its Spring Summer 2015 collection on some of the world’s hottest modeling talent.

Photographed by Mario Sorrenti and art directed by Pascal Dangin, the images continue the Balmain Army concept conjured up by the brand’s creative director Olivier Rousteing last season.


The campaign starts Brazilian models Adriana Lima and Isabeli Fontana, American Joan Smalls, British model-turned-actress Rosie Huntington-Whiteley, and rising Canadian star Crista Cober.

“Balmain is all about diversity,” explained Rousteing. “The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation.”

Balmain Spring 2015 campaign

Art director Pascal Dangin was inspired by the concept of uniforms to create the images, which see the models wearing matching or similar clothes in each of the different scenes:

“I wanted to inject a sense of pop-relevance into the campaign by plotting the models in surreal interpretations of everyday environments,” he added.


Inspired by the distorted realism of 1970s French cinema, the sets were dressed to look like everyday locations including subway stations and diners. Hair duties were taken care of by Bob Recine, while makeup was by Lucia Pieroni.

The images will drop in the February issues of leading fashion magazines.

Naomi Campbell and Jourdan Dunn

Naomi Campbell and Jourdan Dunn pose for Burberry

Naomi Campbell and Jourdan Dunn

Mario Testino has shot the two British models for the London-based brand’s latest campaign for Spring/Summer 2015.

Christopher Bailey,  joint CEO and creative director described the two models as “two great British icons”. Twenty-four-year-old Dunn is one of the biggest new names in the modeling industry, having walked in the recent Victoria’s Secret fashion show, and is also a regular star for Burberry with three previous campaigns for the brand under her belt.


Burberry Spring 2015 campaign

Meanwhile fashion icon , who at 44 has spent almost three decades at the top of the industry, returns to work with Burberry for the first time since her campaign shot alongside Kate Moss in 2001.

Burberry Spring 2015 ad campaign

“It is always a pleasure to work with Mario Testino; we came up in the business together twenty-eight years ago, so have an understanding and ease in working together,” explained Campbell.

Burberry Spring 2015 menswear ad campaign

Alongside the colorful new versions of the classic trenchcoat shown off by Campbell and Dunn, the Spring/Summer 2015 menswear pieces were modeled by musicians George Barnett (drummer in These New Puritans) who is also the current face of the Burberry Brit Rhythm fragrance campaign, and George Le Page (drummer in Of Empires) who also opened and closed the brand’s show in the summer.

Gucci Pre Fall 2015

Luxe 70s tailoring at Gucci Pre-Fall 2015

Gucci Pre Fall 2015

For Pre-Fall 2015 Frida Giannini decided to go hunting around in the ‘bourgeois soul’ of the  woman.

The journey included plenty of fur, including a woven goat jacket, shearling outerwear with Mongolian lamb on the neckline, and fox-fur patchwork jackets.

Menswear-inspired tailoring in tweed, herringbone and geometric jacquards was worn with wide-leg culotte pants, knee-length skirts, and silk blouses with waistlines pulled in and sleeves puffed out.

The 70s-inspired looks continued with suede and leather pieces (some with crystal embellishment), and mohair, merino and alpaca knitwear.

The color story (shown off in solid colors and prints) was focused on brick red, burgundy, apricot, and dark orange, along with pink, blue, and ivy green. These were complemented by charcoal, black, and camel neutrals.

The black and deep blue denim came with added sparkle from the embroidery. The key footwear looks were the python stilettos which were also reimagined as flat point-toe brogues.

Fall-Winter 2015 campaign by Mercedes-Benz

Dree Hemingway and Lewis Hamilton for Mercedes-Benz

Fall-Winter 2015 campaign by Mercedes-Benz

Model Dree Hemingway is among the new faces of , along with the F1 pilots Lewis Hamilton and Nico Rosberg.

The trio front the Mercedes-Benz Fall-Winter 2015 fashion campaign, which highlights the car maker’s sponsorship of fashion weeks in Paris, London, Milan, Beijing, Moscow and Berlin.

Outfitted by Hugo Boss, Dree Hemingway, Lewis Hamilton and Nico Rosberg were shot by photographer Collier Schorr next to the Mercedes C111 and the new Mercedes-AMG GT.


While the former car is a well-known prototype developed in the 1970s, the Mercedes-AMG GT is a two-person sports coupe with a new 4.0-liter V8 twin-turbo engine.

Premiered at this year’s Paris Motor Show, the GT boasts 462hp in the standard edition, while the GT S version offers up to 510hp, enabling a top speed of 310km/h and 0 to 100km/h acceleration in 3.8 seconds.

Sophisticated design details are found throughout the interior, including a center console calling to mind a V8 engine with its two rows of buttons, which enable control of all the car’s functions. The dashboard includes a built-in touch screen.

At the same time, the sports seats, Performance steering wheel and instrument cluster all confirm that this is also a car for thrill-seekers.


With the campaign, Mercedes celebrates not only its fashion sponsorship but also its F1 pilots, who led the German manufacturer to its first World Championship victory in 2014. Lewis Hamilton claimed the title, coming in just ahead of his team member Nico Rosberg.

The two drivers share the spotlight in the campaign with Dree Hemingway, writer Ernest Hemingway’s great-granddaughter.

Watch a video on the making of the campaign:

Tory Burch Pre-Fall 2015

Tory Burch Pre-Fall 2015

Tory Burch Pre-Fall 2015

American designer Tory Burch unveiled her Pre-Fall 2015 collection in New York City with lots of miniskirts and check prints.

“Pre-Fall 2015 was inspired by the idea of ‘prim meets free-spirited,'” explains Burch. “We looked to London in the late Sixties, Carnaby Street and English heritage dressing, reworked in an easy and elegant way.”

The collection featured a mix of wide windowpane checks, patterned floral embellishment, velvety finishes and rich tapestry fabrics.

Cuts remained on the whole pretty sharp, short and sweet, but also flowed into lengthier looks (the aforementioned blend of prim and free-spirited).

The accessories were focused on cute, boxy bags, while footwear included some lustworthy leather boots and python block-heeled pumps (snakeskin also appeared dyed blue on bags and on a top and skirt, and also as a silk print).

To top off the Anglo-Saxon invasion came a caramel check that almost looked like a reworking of the classic Burberry tartan pattern.

Ermenegildo Zegna Spring/Summer 2015 campaign

Ermenegildo Zegna Spring/Summer 2015 campaign

Ermenegildo Zegna Spring/Summer 2015 campaign

Creative director Stefano Pilati’s latest campaign for Italian brand  has landed and if offers a unique perspective on a cityscape as well as the clothes.

The label’s new campaign for the Spring/Summer 2015 collection was shot by Inez van Lamsweerde and Vinoodh Matadin and inspired by the cinematographic style of German director Wim Wenders.

Ermenegildo Zegna Spring/Summer 2015 campaign

Featuring a cast of male models on a rooftop, the images play with the dichotomies of architecture and space, which were a key part of the Spring/Summer 2015 show in Milan this summer.


Ermenegildo Zegna Spring/Summer 2015 campaign

The cityscape operates as a painted background for the new Ermenegildo Zegna Couture (the Italian label’s high fashion line) man, defined by the brand by his power and individual liberty (illustrated by the ability to mix high-end suits with leather sneakers).

Ermenegildo Zegna Spring/Summer 2015 campaign

The photos revisit the graphic elements of previous campaigns, but feature a new attitude and silhouettes, with a focus on pared-back modern colors, rich textures and stripes.

Last season’s advertising featured British actor Sam Riley.

Sam Riley for Ermenegildo Zegna Couture

Lancaster Spring 2015 campaign

Behati Prinsloo is Lancaster’s latest ambassador

Lancaster Spring 2015 campaign

Behati Prinsloo is the star of the new Lancaster Spring-Summer 2015 campaign, shot by Guy Aroch.

The Namibian supermodel follows in the footsteps of Karlie Kloss, who represented the previous Lancaster collection.

In the first image revealed, the supermodel wears a casual yet chic outfit and carries one of the label’s latest leather handbags.

A Victoria’s Secret Angel since 2009, Prinsloo has appeared in campaigns and on catwalks for some of the biggest names in fashion, including Chanel, Prada, Marc Jacobs and Versace.

Madonna Versace Spring 2015

Madonna for Versace Spring 2015 Ad Campaign

Madonna Versace Spring 2015

Italian brand  has confirmed that  is the face of its Spring/Summer 2015 campaign, shot in New York City by Mert & Marcus.

The campaign was shot by photographers Mert Alas & Marcus Piggott, who focused on her image as a pop-culture visionary, singer, businesswoman, and filmmaker in the black and white images.

“It’s always exciting to be dressed head to toe in Versace,” explained Madonna, who wore pieces from the latest Spring/Summer 2015 collection.

“Madonna is one of the true icons of Versace. I am thrilled to have my friend and the most powerful and directional artist as the face of Versace for Spring 2015,” added Donatella.

Madonna Versace SS 2015

This is Madonna’s fourth campaign for , and her third decade working with the brand (the star first posed for them back in 1995).

The 56-year-old American singer has also starred in ad campaigns for Louis Vuitton and Dolce & Gabbana over the past few years.


madonna washes the floor


Madonna Louis Vuitton Ads

Charlie Siem

Concert violinist Charlie Siem is new face of Hugo Boss

Charlie Siem

Twenty-eight-year-old British concert violinist Charlie Siem has been picked by Jason Wu as the new face of .

The German luxury brand went for a cultured choice with their latest campaign star: Charlie Siem’s day job involves playing a 300-year-old Stradivarius at concert venues like New York’s Carnegie Hall and London’s Royal Albert Hall.

Now he’s added to his impressive modeling CV with a Spring/Summer 2015 advertising campaign for Hugo Boss (below) shot by Inez Van Lamsweerde and Vinoodh Matadin in New York City’s Chelsea district.

Charlie Siem for Hugo Boss

“I’ve got a close mutual friend with Jason Wu, who suggested me,” Siem said of the collaboration with WWD. “That’s about it.”

Siem has previously appeared in shoots for Vogue as well as in the Chanel ‘Little Black Jacket’ project by Karl Lagerfeld.

The Eton and Cambridge-educated musician has also been the face of Dunhill and the Armani Eau de Nuit fragrance.


anna ewers for Mango

Anna Ewers Is The New Face Of Mango

anna ewers for Mango

German model Anna Ewers, who appears in this year’s edition of the Pirelli calendar, is ‘s latest campaign star.

The 21-y-o model is one of the industry’s hottest new names, and has now starred in a 1970s-inspired shoot for the Spanish high street fashion brand.

Ewers shot the new campaign for the Spring/Summer 2015 season in New York City with British fashion photographer Josh Olins, with makeup and hair by Sally Branka and Esther Langham respectively.

In the images she shows off the collection’s long blazers, nappa leather pieces, kaftans, and midi-skirts.

‘It was my first time meeting the Mango team and I was very excited about it,’ she explained. ‘I was happy that the studio was in Brooklyn, close to where I live actually, and even more happy to be shooting with Josh and Geraldine — with whom I have worked already. It is always comforting to be around people you like and know! On top of that, a couple of my German best friends work with Josh too, so it felt like home in a way.’

Mango has previously shot campaigns with A-List models and celebrities including Daria Werbowy, Miranda Kerr, Penélope Cruz, Kate MossScarlett Johansson and Milla Jovovich.

Ewers starred in the current Fall/Winter 2014 campaigns for brands including  and .

Natalie Westling for Miu Miu

Miu Miu Resort 2015 campaign

Natalie Westling for Miu Miu

 has revealed its Resort 2015 campaign, a series of stunning diptychs starring American model Natalie Westling.

Miu Miu Resort 2015 ad campaign

The images mix traditional fashion portraiture with abstract landscape and architectural photography, with all the images captured by Jamie Hawkesworth. The photographer’s signature saturated colors match Miuccia Prada’s collection’s swirling paisley and floral prints.

Natalie Westling for Miu Miu Resort

Having walked in Spring/Summer 2015 shows for Céline and Saint Laurent, among many others, Westling is one of the industry’s hot new names.

Miu Miu Resort 2015 campaign

Gianna Jun

South Korean actress Gianna Jun poses for Gucci

Gianna Jun

Italian fashion brand  chose Gianna Jun as the star of its latest accessories campaign, which was shot over the weekend in London.

The South Korean actress will model the brand’s eyewear, jewelry and watches in a campaign lensed by Solve Sundsbo.

Shot in London under the supervision of Gucci creative director Frida Giannini, the complete campaign will not be revealed until January 2015.


“Gianna Jun has just the type of natural beauty and sensual sophistication that is perfect for a Gucci woman,” said Giannini.

“Her contemporary femininity is well suited to our accessories, which she will bring to life in this new campaign.”

Golden Shock Dior

WATCH: Dior goes for gold in holiday makeup collection

With the holiday season fast approaching, cosmetics brands are presenting special collections brimming with festive colors and shimmer.

 is no exception to the rule, and its new Golden Shock collection celebrates all that glitters. The line’s new lip colors introduce an interesting concept: two-sided lipstick. One side is matte and the other is enhanced with golden shimmer particles, allowing you to play with different effects (Diorific Golden Shock Lipstick, $38, six shades).

Makeup artists can apply both sides of the lipstick to the entire mouth (matte first, shimmer on top), apply the matte color to one lip and shimmer to the other, or bring out the inner lips by applying shimmer to the part.

For those who prefer a gloss, there are also two new shades: Pink Excess and Gold Rain (Dior Addict Gloss, $29.50).

Dior also wants to bring a touch of gold to manicures this season, namely through the Golden Shock top coat with a gold leaf effect.

Golden Shock Dior

There are also four new base shades: Gold Equinoxe (shimmery gold), Shock, (bright red), Mirror (pearly white) and Smoky (dark purple) (Diorific Nail Enamel and Top Coat, $27).

To frame the windows to the soul, the collection also includes a new gold mono eyeshadow (Diorshow Fusion Mono, Mirror, $31) and two five-shade eye palettes, both including gold shades of course.

The Golden Reflections palette includes steel grey, bronze, lavender and beige, while the Golden Shock palette offers dark plum, pink and mauve (5 Couleurs Eyeshadow Palettes, $60).

Finally, the gold theme carries over to the complexion in two pressed powder compacts with a rose gold or yellow gold shimmer (Diorific Illuminating Pressed Powder, $80, Gold Shock and Pink Shock).

The Dior Golden Shock collection is available now at select retailers and at www.dior.com.