Gucci has released the new Cruise 2012 Campaign, shot by Mert Alas and Marcus Piggott, which stars Karmen Pedaru alongside male model Lenz von Johnston.

For their perfume Aire Loco which was launched in the fall of 2009, Loewe designed an advertising campaign which relies on an elaborate atmospheric build-up and a mild sense of surreal insanity.

America’s master of big-impact gowns Oscar de la Renta releases his first perfume in a decade.

Developed by Jean Marc Chaillan and Carlos Benaïm, the new fragrance has been named Live in Love, after the tattoo of de la Renta’s atelier director.

A green floral, Live in Love, is composed of bergamot, ginger orchid, hyacinth, muguet, galbanum, jasmine Sambac, orange blossom, rose, white woods, musk, amber, sandalwood, and cedar, and sells for $58 to $98.

Gwyneth Paltrow, an award-winning actress, singer, author and style icon, will be the star of the Fall 2011 and Spring 2012 fashion advertising campaign.

The campaign, which was shot by Peter Lindbergh on a Manhattahn rooftop, will be featured in Asia and Europe, including France, Spain, the U.K., Portugal, and China.

“I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand,” the star said in a statement.

Armani has released a video teaser for its underwear campaign starring the singer.

Shortly after launching its men’s campain with tennis player Rafael Nadal, Armani has released long-awaited images for its jeans range starring pop star Rihanna.

The singer is taking over from actress Megan Fox for the campaign, with the second batch of images — for the brand’s underwear line — yet to be brought out.

Rihanna is upping her advertising game at the moment, also having just been named the new face of skincare brand Nivea.

The fashion house of Valentino launches its new fragrance in September 2011. Destined to younger women, it is named Valentina.

The fragrance, inspired by Rome and Italian flavors, is developed in collaboration with Puig and perfumers Alberto Morillas and Olivier Cresp.

Freja Beha Erichsen stars in the fragrance’s ad, shot by David Sims, and accompanying video (below), shot by Johan Renck.