ROBERTO CAVALLI has a brand new face for Spring/Summer 2015: young American rapper Nicki Minaj.
The brand praised her “strong sensuality,” with the campaign seeking to capture the spirit of a “tribal dance” with the season’s colorful clothing and bold accessories.
“I chose Nicki Minaj because she embodies the exuberant and modern femininity of the Cavalli woman.”
“In recent years we have become accustomed to women castigated in clothes that hide their body shapes” explained Cavalli.
“With this campaign, I wanted to send a strong countertrend message. I wanted a sensual woman who is aware of her body, who is not afraid to show her curves, rather she makes them a strength.”
Nicki Minaj wears the brand’s famous animal prints, as well as holding exotic animal skin accessories and (fittingly) a snakeskin-trimmed blazer.
The campaign was shot in Los Angeles by photographer Francesco Carrozzini, with hair by Brent Lawler and makeup by Mylah Morales.