Abu Dhabi is closer to building the world’s largest caviar farm after two dozen live sturgeon were flown from Frankfurt in last month.

The fish arrived at the world’s largest aquaculture plant in Abu Dhabi, a new 60,000 square meter facility that is expected to produce 32 tons of caviar a year.

The notion of building a caviar market was an audacious and ambitious one for a desert city.

But as appetites for luxury goods continue to climb in this affluent city, spiking demand for one of the most decadent food products was destined to follow.

The world’s largest Rolls-Royce dealership has opened in Abu Dhabi as the luxury brand continues its expansion in the Middle East.

Spanning a massive 9,687 square feet, the showroom includes just five Rolls-Royce cars, but also houses a coffee bar, “customer configuration lounge,” and is linked to a new on-site Rolls-Royce service facility.

To mark the opening of the new facility, Rolls-Royce launched a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé, which forms part of a collection of 100 highly bespoke Rolls-Royce Phantom models.

The United Kingdom is aiming to attract an altogether different class of visitor with the launch of a new marketing campaign with Dubai-based airline Emirates.

A new marketing campaign dubbed “Britain. A tradition of Luxury” is unashamedly targeting wealthy individuals — those with over $1 million in disposable funds — to persuade them that Britain is worth visiting.

The campaign, which launched February 25, is being launched in China, India, Singapore and the United Arab Emirates, which includes Dubai and Abu Dhabi.

The Emirates Palace hotel that has been showing off an $11 million Christmas tree now says it regrets the overabundance of holiday cheer.

The Emirates Palace hotel said it regretted “attempts to overload the tradition followed by most hotels in the country” according to Gulf News.

“Putting the Christmas tree… is a tradition meant to share in celebrating occasions guests hold while they are away from their home countries and families”.

The Emirates Palace Hotel in Abu Dhabi – already the home of the world’s first gold ATM – has unveiled an $11 million Christmas tree.

It is the “most expensive Christmas tree ever,” with a “value of over 11 million dollars,” said Hans Olbertz, general manager of Emirates Palace hotel.

Located in the gold leaf-bedecked rotunda of the hotel, the luxury christmas tree is decorated with silver and gold bows, ball-shaped ornaments and small white lights.

London has been voted the “World’s Leading Destination” at this year’s World Travel Awards, which took place November 7.

It beat off fierce competition from New York, Cape Town and Sydney to take the award, which is seen as one of the most prestigious in the travel world.

The World’s Leading Hotel gong went to the Burj Al Arab in Dubai, despite rivalry from 26 other properties including the Armani Hotel in Dubai, the Hotel Ritz Paris and the Emirates Palace in Abu Dhabi.