
Absolute Vodka is paying tribute to Boston by creating a special edition brew just for the Hub.
The Swedish spirit maker is out with a new limited edition flavor – black tea and elderflower vodka.
The company’s marketing president said the significance of tea in Boston‘s history is well known, which is why it was included as an ingredient.


Absolut worked with designer Natalia Brilli to design this Rock Edition.
The new bottle – wrapped in an exclusive package of leather and studs – pays tribute to the “vibrant, bold and irreverent world of rock”.
The studded leather bottle follows the success of the limited edition “Masquerade” and “Disco” bottles.


There will be a new limited Absolut series available, soon. Last year’s flashy Absolut Disco series sold almost 3 million bottles !
The Swedish vodka brand, that is distributed by Pernod-Ricard (a French company) from October on, wants to tie in with last year’s success. The result: Absolut Masquerade.
The new limited gift pack Absolut Masquerade is made from 3238 shiny red sequins, and comes with a zipper in the back. When you unzip the wrapping the label states: “In an Absolut world every night is a masquerade.”
