There will be a new limited Absolut series available, soon. Last year’s flashy Absolut Disco series sold almost 3 million bottles ! The Swedish vodka brand, that is distributed by Pernod-Ricard (a French company) from October on, wants to tie in with last year’s success. The result: Absolut Masquerade.

The new limited gift pack Absolut Masquerade is made from 3238 shiny red sequins, and comes with a zipper in the back. When you unzip the wrapping the label states: “In an Absolut world every night is a masquerade.”

The new limited series will be promoted in European club scenes and particularly in London where Absolut Vodka and Daisy de Villeneuve will be transforming the current Maverik Showroom (68-72 Redchurch Street) into the The House of Masquerade – the world’s largest and most luxurious dressing up box.