Burj Al Arab, one of the most luxurious hotels, has received four new bespoke model Phantom Rolls-Royce’s into its already extensive luxury vehicle range.

The iconic hotel has enlarged the fleet of Phantoms to ten - all of which have custom-made features specifically crafted to reflect the unique opulence of the hotel.

The four Special Edition Phantoms are hand built with custom-made wood with Gold Inlays matching the Burj Al Arab logo and unique Greek inlays harmonizing with the hotel’s rooms.

“Spotted in Monaco recently was this pimped-out Rolls-Royce Phantom Drophead Coupe customized in a Murakami multicolored Louis Vuitton monogram, belonging to the infamous Prince Marcus von Anhalt.”

This Phantom Drophead Coupe is so vulgar that it deserves to be ranked amongst the worst, though.

All the style and class of a Phantom has been taken away.

Palmer Johnson is preparing to take on the world with a 82-meter (267-foot) Ice Class expedition yacht designed by Nuvolari & Lenard, aptly named the “World”.

Having acquired the Norwegian shipyard Flekkefjord Slipp & Maskinfabrikk’s, PJ has now positioned themselves to build “world” class expedition yachts.

True to the Palmer Johnson identity, Italian designers Nuvolari-Lenard have ensured the six-deck interior and exterior living areas provide the highest degree of comfort.

Rolls Royce officially unveiled its 200EX concept in Geneva this week as the precursor to the fourth model in its lineup and the first not based on the immense Phantom.

The 200EX is just a concept but this fall the production version will be revealed with a proper name, one likely to start with Silver.

The styling is quintessential Rolls, pulling all the best cues from the Phantom and Drophead Coupe and fitting them into a decidedly smaller package.

The Geneva Motor Show is one of the 5 major auto shows in the world, the only one in Europe that takes place every year, always in early springtime.

Rolf Studer, General Manager of the Show, said: “We know it is of key importance to offer automobile manufacturers an attractive platform which guarantees them an opportunity to efficiently present and communicate to the rest of the world.

Every year we welcome some 10,000 media representatives and more than 700,000 visitors, of which 37% come from more than 110 countries.“

This year, the 79th edition will open to public from March 5 to March 15, but there are already shows and exhibition for press.

We have selected for you some luxury car models.

The Rolls-Royce has released their 2009 model Phantom with a few interesting features.

On the outside, the revised Phantom gets a new bumper with a shallower stainless steel grille like those on its two-door compatriots.

Rolls has also added such luxury touches as LED lights in the door handles and three new sets of aluminum wheels for customers to choose from.